AHEAD OF THE CURVE: THE LATEST IN UNIQLO'S JEANS INNOVATION
AHEAD OF THE CURVE: THE LATEST IN UNIQLO'S JEANS INNOVATION
Jul 24, 2019 LifeWear
Timeless. Classic. Unchanging. For decades, jeans have remained the all-season mainstay of any complete wardrobe. Denim boasts a rich and lustrous history which has culminated in jeans remaining a reliable everyday essential, no matter your style. Rarely, however, has this time-tested formula been challenged. Low-rise jeans in the 90s. Skinny jeans in the 00s.

Today, UNIQLO introduces: Curved Jeans.


Shop women's Curved Jeans


Indulge in all the on-trend flair of typical wide leg jeans, updated and enhanced from the ground up to make a unique and eye-catching difference to your silhouette.

Curved Jeans start with a high rise cut, boasting a flattering waist with a subtly fitted design to effortlessly beautify the waist and behind.

The leg line then curves gracefully away from the body for a full, voluminous shape which floats effortlessly within Summer or autumnal ensembles. At the cuff, the shape tapers very slightly to complete a remarkable new look in the world of jeans.

The overall effect is simple but striking; lengthening the leg and making casual look sophisticated with minimal effort. Never has it been so straightforward to make such a statement with everyday clothing.


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But we haven’t just stopped at the shape of these jeans in the pursuit of high-quality innovation. We use authentic, vintage 12 ounce denim for a heavyweight feel which promises long-lasting quality and reliability. Charming details like front tack buttons, tan stitched detailing and a zippered fly complete an enduringly timeless aesthetic.

These jeans are brand new, but it hasn’t taken you much time to let us know how much you like them. Here’s what you think:

“They fit so nice! I'm quite tall for a girl so I was worried about the length, but they are perfect, they fit very nice on waist and butt and then get looser on legs and it looks great. The color is wonderful and material is nice.”

★ ★ ★ ★ ★
Female, Age 25 to 34

“These are wonderful - they make jeans into something special. Really loose, so they make a real statement. They'd also smarten up. I know I'm going to wear them a lot.”

★ ★ ★ ★ ★
Female, 65+


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INNOVATION FOR HIM


But innovation doesn’t have to just mean the creation of something new and revolutionary. Core to UNIQLO’s Lifewear philosophy is evolution through gradual improvement of everyday basics; this is where our Regular Fit Jeans for men really shine.

These basics really are anything but. We’ve taken the simplicity of a reliable classic and zoomed right into the details to make changes where it truly matters.


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Firstly, these jeans are made with premium Kaihara 13.5 ounce denim. What exactly does this mean? Learn more about Kaihara and the authentic, vintage denim they continue to produce for UNIQLO here.

For these jeans we provide a special pre-washed finish for a vintage-inspired look. Kaihara's shuttle looms that were originally used to produce Selvedge denim during a bygone era of denim production today create fabric full of textured, retro charm as exhibited by these jeans.

We’ve updated the fit to provide a comfortable, relaxed silhouette. It boasts a subtle taper throughout the leg towards the hem, while the inseam leaves plenty of room to roll up the cuffs; perfect for matching with a pair of no-show socks and loafers for a sleek Summer ensemble. The overall shape provides an aesthetic that is relaxed but well put-together – ideal for easy on-the-go style.


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We’ve also made changes to the stitching; flatter seams provide a lighter feel against the skin while widened side seams ensure improved comfort.

But don’t just take our word for it. Here’s what you had to say:

“Top quality jeans! Washed all my Uniqlo jeans dozen of times, and they still maintain a solid qualitative look, and the colours just don’t want to fade. Amazing stuff!”

★ ★ ★ ★ ★
Male, Aged 25 to 34

“Practically live in these jeans - great quality, long lasting, love the dark blue denim and the stitching lasts. Really comfortable too. Have bought four pairs over the last couple of years to rotate and keep box fresh ones for smarter requirements. Totally recommend Uniqlo.”

★ ★ ★ ★ ★
Male, Aged 45 to 54


Shop men's Regular Fit Jeans