Simple, made better.
Cleverly designed for casual style.
Oxford Shirt
Our Oxford shirt has remained a popular choice for business and casual wear. We sought the best balance of texture and a quality feel of the fabric, while packing the shirt with details and a design that draws on the roots of the traditional Oxford shirt.


Our Oxford shirt has remained a popular choice for business and casual wear. We sought the best balance of texture and a quality feel of the fabric, while packing the shirt with details and a design that draws on the roots of the traditional Oxford shirt.
Product stories
A tough three-ply yarn.
An everyday Oxford shirt should be durable. That was the idea behind our fabric redesign. The weft uses a strong and soft three-ply yarn. We experimented extensively with yarn thickness and finishing to produce a fabric with both flexibility and toughness.


100 iterations later... we found the answer.
The fit of our Oxford shirt has been updated to suit the current era, while retaining the design and details that are rooted in its history. The body width and length are exquisitely balanced so that it can be worn tucked or untucked. In addition, the width of the front placket, the width of the cuffs, the length of the collar tip, and the shape of the S-shaped roll have all been fine-tuned.


Made with three layers of resin for a lustrous sheen.
A single button can change a shirt's appearance and comfort. To reproduce the beautiful sheen of an authentic shell button, while retaining strength, we stacked three layers of resin with a precisely-calculated cut. Both sides of the buttons are shaved with rounded edges to make the shirt easier to fasten.
Product stories



Ayumu Hirano’s styling tips
Professional skateboarder and snowboarder Ayumu Hirano has loved clothes since he was a child. He discusses how he pursues his own unwavering style, and talks about the appeal of Oxford shirts. From the design, texture, silhouette, and colour, he gives us a glimpse into his unique sense of fashion.



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