UNIQLO is proud to collaborate with Mame Kurogouchi, a Japanese womenswear brand gaining worldwide recognition for designs featuring intricately constructed details and unconventional textiles. Blending exquisite designs that enhance the curves of a woman's body with UNIQLO's leading comfort technology, this collection introduces pieces that transition seamlessly from innerwear to clothing.
As the world undergoes a transformation, Mame Kurogouchi designer Maiko Kurogouchi has seen a dramatic shift in women's wardrobes and expectations for everyday undergarments. A long-time admirer of UNIQLO's comfortable and functional innerwear, Kurogouchi imagined how beautiful design might further elevate women's relationships with their most intimate garments.
Combining Kurogouchi's delicate designs with UNIQLO's innovative fabric technology, this season introduces AIRism silk and lightweight 3D knitwear. Both have been developed for lightness and comfort during the hot summer months. The collection's earth-toned colour palette has also been given a subtle update for deeper, fuller shades of white, beige, brown, and black.
Because we believe the smallest comforts and moments of beauty in our day accumulate and lead to change, we hope the new Uniqlo and Mame Kurogouchi collection adds light to your world, from the inside out.