Jeans for living

Discover the UNIQLO denim collection: thoughtfully designed for everyday life.

UNIQLO jeans

A fusion of tradition and innovation, our jeans are created using a combination of forward-thinking technology and Japanese tradition. As well as making jeans that look great and feel comfortable, we are committed to reducing the burden on both the global environment and our workers. Our four pillars are at the forefront of everything we do.

Simplicity

Jeans that fit seamlessly into your life

Our jeans are beautifully simple and versatile, free from embellishment or decoration, allowing them to fit seamlessly into your life.

Quality

Artisanal craft and premium materials

Many of our jeans* are made in partnership with Kaihara Denim; whose quest for perfection involves carefully-selected raw materials and artisanal dyeing and weaving techniques.

*Not all jeans are made with Kaihara.

Innovation

Forward-thinking technology for modern comfort

Our Jeans Innovation Center in Los Angeles uses cutting-edge technology to ensure our denim is as comfortable as it is authentic.

BLUE CYCLE

Practices that reduce enviromental impact

Blue Cycle jeans use up to 99% less water* during the finishing process and harness advanced laser distressing to reduce the physical labour required from workers.

*Based on a comparison between Men‘s Regular Fit Jeans (68 BLUE) from 2017 and 2018, using technology developed in 2018 by our Jeans Innovation Center. Water savings may vary slightly between products.

THE COLLECTION

Skinny

Slim

regular

Wide

Skinny

Our super stretchy jeans provide the perfect fit and a level of comfort you might not expect from a skinny cut.

Elegant buttons and subtle stitching create a refined look.

With thoughtfully-positioned back pockets.

These colourful jeans are made from a special stretch satin fabric that produces stunning colours and has excellent stretch and rebound for an incredibly comfortable fit.

The removable drawstring means these jeans can be worn without a belt for a relaxed look.

Fine threads create a glossy texture.

Slim

Our straight-leg jeans have a distinctive worn look.

Buttons and stitching are meticulously chosen to complement the vintage look of the denim.

With a sleek, straight cut from knee to hem.

Featuring trademark “red-ear” stitching, our selvedge denim has added stretch for a comfortable fit.

Lookbook

Regular

The beauty of selvedge denim is that, as you wear them, these jeans will become entirely your own. The denim will fade and crease according to how you move and what you put in your pockets, but it will also soften to fit your body.

Wide

Bring a fresh look to your wardrobe with this season’s wide fit jeans, featuring workwear-style details.

Workwear-style details include front pockets set on the diagonal.

Sleek wide fit with a relaxed feel.

Lookbook

Craft and sustainability

Denim, but not as we know it.

Masaaki Matsubara, director, Jeans Innovation Centre

Jody Dailey, women’s denim designer, Jeans Innovation Centre

In the past, a large amount of water was used in the washing process that is essential to create a premium texture. We needed to make fundamental improvements and introduced a washing machine that allows “ozone gas washing” and “nanobubble washing” that uses virtually no water. By combining these, we succeeded in reducing water usage by up to 99%* while maintaining the quality of jeans. We are now able to finish jeans with approximately one teacup of water.

Our Jeans Innovation Centre, which launched in 2016, conducts experiments and research to evolve denim. The laser machine that was introduced removes the requirement for manual labour to create distressed denim, and removes the risks caused by chemicals and dust. We now apply data to create a bespoke distressed look for each item, using lasers to create a worn look.