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Discover the UNIQLO denim collection: thoughtfully designed for everyday life.
A fusion of tradition and innovation, our jeans are created using a combination of forward-thinking technology and Japanese tradition. As well as making jeans that look great and feel comfortable, we are committed to reducing the burden on both the global environment and our workers. Our four pillars are at the forefront of everything we do.
Jeans that fit seamlessly into your life
Our jeans are beautifully simple and versatile, free from embellishment or decoration, allowing them to fit seamlessly into your life.
Artisanal craft and premium materials
Many of our jeans* are made in partnership with Kaihara Denim; whose quest for perfection involves carefully-selected raw materials and artisanal dyeing and weaving techniques.
*Not all jeans are made with Kaihara.
Forward-thinking technology for modern comfort
Our Jeans Innovation Center in Los Angeles uses cutting-edge technology to ensure our denim is as comfortable as it is authentic.
Practices that reduce enviromental impact
Blue Cycle jeans use up to 99% less water* during the finishing process and harness advanced laser distressing to reduce the physical labour required from workers.
*Based on a comparison between Men‘s Regular Fit Jeans (68 BLUE) from 2017 and 2018, using technology developed in 2018 by our Jeans Innovation Center. Water savings may vary slightly between products.
Elegant buttons and subtle stitching create a refined look.
With thoughtfully-positioned back pockets.
The removable drawstring means these jeans can be worn without a belt for a relaxed look.
Fine threads create a glossy texture.
Buttons and stitching are meticulously chosen to complement the vintage look of the denim.
With a sleek, straight cut from knee to hem.
Featuring trademark “red-ear” stitching, our selvedge denim has added stretch for a comfortable fit.
Workwear-style details include front pockets set on the diagonal.
Sleek wide fit with a relaxed feel.
Denim, but not as we know it.
In the past, a large amount of water was used in the washing process that is essential to create a premium texture. We needed to make fundamental improvements and introduced a washing machine that allows “ozone gas washing” and “nanobubble washing” that uses virtually no water. By combining these, we succeeded in reducing water usage by up to 99%* while maintaining the quality of jeans. We are now able to finish jeans with approximately one teacup of water.
Our Jeans Innovation Centre, which launched in 2016, conducts experiments and research to evolve denim. The laser machine that was introduced removes the requirement for manual labour to create distressed denim, and removes the risks caused by chemicals and dust. We now apply data to create a bespoke distressed look for each item, using lasers to create a worn look.