Simple, made better.
The finest texture, wear after wear.
This staple T-shirt has been a favourite since its launch over 20 years ago. We use a proprietary process to raise the knit of this 100% cotton T-shirt and create a gentle texture. We've also reduced shrinkage after washing to make this a comfortable, beautiful piece, no matter how many times you wear it.
This staple T-shirt has been a favourite since its launch over 20 years ago. We use a proprietary process to raise the knit of this 100% cotton T-shirt and create a gentle texture. We've also reduced shrinkage after washing to make this a comfortable, beautiful piece, no matter how many times you wear it.
Product stories
Born from turning an idea on its head.
Known previously as the "Brushed Fabric T", this T-shirt design used to feature raised fabric on the outer surface for a soft texture. However, we turned this idea on its head by bringing the pleasant texture of raised fabric to the interior surface of the T-shirt as well, providing an even softer feel against your skin.
Bestselling comfort.
The details and the texture of this T-shirt are what set it apart from the rest. From the sleeves, which are cuffed to keep them pushed up; to the inner neckline, which is finished with neck tape and has a printed label instead of a tag to prevent irritation.
