Simple, made better.
Wide jeans for everyone.
This carefully thought-out pair of jeans are in line with the times.
This carefully thought-out pair of jeans are in line with the times.
Product stories
An ever-evolving classic.
UNIQLO's Jeans Innovation Center in Los Angeles features state-of-the-art facilities and specialists. We utitlise the latest technology and skilled craft to evolve jeans while preserving tradition.
Jeans, in a colour you've never seen before.
When dyeing our denim, we pursued a modern, processed look that's different from vintage. Our colours won't migrate or fade in the wash, and there is a much wider range of colours to choose from; in rich hues you've never seen before.
*The color is "Blue 64".
The perfect combination of comfort and shape.
SOBIN runs a café in Seoul while working as a model. Looking for jeans with a comfortable fit, like a cosy café in soothing pastels, she found UNIQLO’s wide jeans. The silhouette is not too broad, she says, and look is light and clean, and they're comfortable and feel good. She found a beige colour that was exactly like the wall colour of her café, and bought it straight away.
Style and comfort, in perfect harmony.
The goal of these wide straight jeans was to combine an authentic look with comfort. In order to create a texture with weight and firmness, while still keeping the jeans easy to wear, we created an unprecedented denim fabric in partnership with Kaihara. The fabric was created using a technique that dyes only the surface of the yarn a deep indigo* while leaving the core white, resulting in an authentic appearance and a soft and smooth feel.
*For our Blue 68 colourway.
