stories she tells
Amplifying women’s voices through writing
Through LifeWear, UNIQLO has sought to support people to live with freedom and confidence through clothing. But self-expression extends beyond what we wear. It lives in the stories we tell. We believe everyone deserves to be the author of their own story. "stories she tells" is a global initiative to elevate women's writing. Through cultural programming, scholarships and UNIQLO's first-ever literary magazine, the initiative amplifies women's voices and supports emerging writers around the world.
Event and magazine
The initiative begins with a cultural programme featuring co-creator Cate Blanchett, professional writers and other women leading the way toward greater equality. It is followed by an annual print magazine, with an open call for creative writing and research exploring women's advancement and the creation of a more inclusive society. The inaugural edition will open for submissions in Japan. Following its launch event at the University of Tokyo in 2026, the initiative will expand to cities around the world.
Open call details will be announced soon.