UNIQLO Tate Play

Building on the success of our existing partnership with Tate Modern, we’re excited to announce UNIQLO Tate Play, a new free programme of playful activities at Tate Modern and in our stores for families of all ages.

Always taking inspiration from the art on display at Tate Modern, UNIQLO Tate Play will keep offering families new ways to play together and get creative.

The renewed collaboration with Tate Modern is based on our shared philosophy of Made for All, a concept at the core of our UNIQLO LifeWear philosophy. Together UNIQLO and Tate share the common goal of making art accessible for all.

UNIQLO TATE PLAY EVENTS

At Tate Modern

At uniqlo stores

  • Mega Please Draw Freely

    24th July - 29th August

    Tate Modern

    You are invited to create, play and make some mischief! Can you do something that has never been done before? This summer, you are invited to help us transform the floor of the Turbine Hall into a giant work of art. This project by artist Ei Arakawa...will launch UNIQLO Tate Play, Tate Modern’s new free programme of playful activities for families. Inspired by the Gutai group – radical Japanese artists who wanted to change the world through painting, performance and children’s play – everyone of all ages is welcome to scribble, doodle, sketch and become part of this unforgettable experience.
    In the Turbine Hall, express your imagination by drawing on the floor or on one of the huge banners. After, they will be hung from the ceiling, with more being added each week. Your drawings will combine with the drawings of others – those who came before you and those who came after you – to create this living mega artwork!
    There will be live performances at 11.00 and 14.00 daily, (lasting 30–45 minutes) which you will be able to take part in.
    UNIQLO Tate Play is a new free programme of playful activities for families of all ages at Tate Modern, in partnership with UNIQLO.

    Jiro Yoshihara Please Draw Freely 1956. Outdoor Gutai Art Exhibition – Ashiya, Japan. Yoshihara Shinichiro and the former members of the Gutai Art Association. Image courtesy of Ashiya City Museum of Art & History

  • More UNIQLO Tate Play events coming soon!

  • UNIQLO Doodle Wall

    24th July - 29th August

    UNIQLO 311 Oxford Street

    Inspired by Ei Arakawa’s UNIQLO Tate Play: Mega Please Draw Freely at Tate Modern, we’re inviting families to visit the 3rd floor space of our London flagship UNIQLO 311 Oxford Street store to take part in our own in store mega drawing!
    Visit our 3rd floor kids space between the 24th July and 29th August and let your creative juices flow! Make your mark on this evolving artwork at the heart of London’s Oxford Street
    Express your imagination by drawing and doodling on the glass! Your drawings will combine with the drawings of others – those who came before you and those who came after you – to create a living mega drawing!

    Tate Exchange, 20 Years workshop 2018 © Rob Harris

  • More UNIQLO Tate Play events coming soon!

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Having supported Tate since 2016, at UNIQLO we are pleased to once again partner with Tate, sharing the same sentiment of making Art Available for All.

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