My StandardLara Knows the Look

Lara’s known online as @lara_bsmnn. Here’s a primer on her fashion philosophy, backed by a keen sense and wise messages.

See the styling

Lara

Content Creator

Content creator known on Instagram as @lara_bsmnn. Based in Düsseldorf, Germany, Lara has about 710,000 followers (as of July 2025). Along with daily outfit posts, her highly practical colour tips and thoughts on fashion trends are also a hit.

lara_bsmnn

Vivid Bomber

'I topped off this deep purple bomber with a yellow lambswool jumper. Complementary colours enhance each other’s vibrancy'. That’s Lara’s advice on boldly pairing vivid tones. What’s her secret for pulling off eccentric looks? 'Balance out the volume all around. Colourful tops are best worn cropped, then anchor the look with a wide bottom. That’s the key to creating a natural flow.'

Bomber Jacket 699 DKK (UNIQLO : C)

Cotton Cocoon Shirt (Stripe) 299 DKK (UNIQLO : C)

Baggy Curve Jeans (Shorter) 349 DKK

Lambswool Crew Neck Jumper 349 DKK

Dad Blouson

Lara pairs a roomy men’s blouson with an elegant pleated skirt, mixing tastes. 'It’s all about complementary contrasts. How can you blend elements like formal and casual, masculine and feminine, while playing to their strengths? One simple technique is making the most of whites. This white shirt peeks out at the collar and hem, so repeating white in the socks ties the look together'.

PUFFERTECH Short Blouson 799 DKK (Uniqlo U)

100% Cashmere Crew Neck Jumper 799 DKK

Cotton Cocoon Shirt 299 DKK (UNIQLO : C)

Wide Pleated Midi Skirt 349 DKK

Socks (Three Pairs) 129 DKK

Wellington Sunglasses 199 DKK

Dynamic Layering

Lara’s layers shine with originality. She’s careful to make sure an outfit isn’t too symmetrical. 'Tying a checked shirt over the shoulder of the boa cardigan breaks up the vertical lines. It’s not a common look, but it’s fun, just the right balance'. Opting for neutral tones in the other items ensures that the playful check is the focal point, keeping everything in balance.

Pile Lined Fleece Relaxed Cardigan 349 DKK

Flannel Shirt (Check, Regular Collar) 349 DKK

Crew Neck T-Shirt (Long Sleeve) 249 DKK (Uniqlo U)

Wide Straight Trousers 399 DKK (Uniqlo U)

Bold colours can combine for greater impact by layering different shades. It may look challenging, but Lara has a tip for making purple outfits work. 'Choose one purple as your base, then support it with either warmer or cooler variants. In this case, the deep colours of the fluffy purple muffler are offset both by a reddish turtleneck and shoulder bag and by a brighter cardigan, using a range of purples'.

Soufflé Yarn Short Cardigan 349 DKK

100% Merino Ribbed Turtleneck Jumper 349 DKK

Baggy Curve Jeans (Shorter) 349 DKK

Round Mini Shoulder Bag 149 DKK

Soufflé Yarn Chunky Stole 249 DKK

'When layering, make sure the inner layer peeks out in a controlled way. This look combines three men’s shirts, all with different hems, so that the collars layer in just the right order. This time I went with indigo blue, light blue, and a light blue striped shirt. If you stick with the same colour family, the outfit comes together effortlessly'. The jumper tied around Lara’s waist divides the outfit in an interesting way, giving the look dimensionality.

Denim Overshirt Long Sleeve 349 DKK

Broadcloth Oversized Shirt (Regular Collar) 349 DKK (UNIQLO : C)

Broadcloth Oversized Shirt (Regular Collar, Stripe) 349 DKK (UNIQLO : C)

Baggy Curve Jeans (Shorter) 349 DKK

Soufflé Yarn Crew Neck Jumper 349 DKK

Heavy Balance

'This look blends the structured dominance of classic tailoring with the ease and attitude of streetwear'. What makes this mix of tastes effective is a heavy centre of gravity. 'These flared culottes are fabulous, shifting the focus down. The structure of the tailored jacket makes a “frame” for what’s happening. It pulls everything together'. Increase the impact with a big bag or shoes with chunky soles.

Double Breasted Jacket 599 DKK

Cotton Shirt (Stripe) 299 DKK

Culottes 349 DKK (UNIQLO : C)

Socks (Argyle) 49 DKK

Lace Up Shoes 399 DKK (UNIQLO : C)

Soft Puffy Shoulder Bag 249 DKK (UNIQLO : C)

Lara’s Interview Fashion as a means of
self-expression

'As a kid, before I was aware of much else, I had a clear sense of what I wanted to wear'. Lara’s affinity for fashion started at an early age. A content creator known online by the name @lara_bsmnn, Lara posts about fashion, and is based in Düsseldorf.

'Back when I was posting as a hobby, I started thinking more about how to make my content interesting. The impetus behind writing on the cardboard was a desire to express my thoughts about fashion. You remember @dudewithsign? This guy that was doing all the sign messages...His weren’t about fashion, so much as topics people could relate to. I was thinking about new and fun ways to spice up my content, so I took my own personal spin on the idea'.

Today, Lara has fans all over the world. 'I am so thankful that people like me and my style. The whole thing feels incredible and often very unreal'. Lara’s go-to items are comfortable classics with flattering lines. 'During this shoot, I fell in love with cropped culottes all over again! For someone like me who thinks about the balance of her outfits, it’s fun to play with different silhouettes. I feel an affinity for UNIQLO’s way of prioritising comfort, uninfluenced by trends, while still managing to always feel current'.

PUFFERTECH Jacket 1099 DKK (UNIQLO : C)

Soufflé Yarn Crew Neck Jumper 349 DKK

DRY Sweat Curve Trousers 299 DKK

100% Supima Cotton T-Shirt (Long Sleeve) 199 DKK (Uniqlo U)

Wellington Sunglasses 199 DKK