Fall 2016:
DENIM INNOVATION CENTER FOUNDED

This is where all innovation begins.

In Los Angeles, the global hub for information on denim,
denim specialists are brought together to research and develop the highest quality jeans using state-of-the-art facilities.
The Denim Innovation Center was founded in the fall of 2016.
The UNIQLO denim jeans revolution begins here.

Modern, classic, vintage—each and every denim culture, plus the latest trends in fit, design, and finish.
The challenge of creating the ideal jeans is never-ending.

INNOVATION OF
FABRIC & FUNCTION

Working with fabric makers from around the world

The starting point for denim jeans is the fabric itself.
Working with textile makers and manufacturers from around the world,
UNIQLO has developed a brand-new fabric to make the ideal denim jeans.

A fusion of tradition and innovation

Incredibly lightweight. More stretch than you ever thought possible.
Genuine selvedge denim, yet soft and supple.
When it comes to fabric and functionality for jeans you wear every day,
innovation is a crucial element. This is UNIQLO's starting point for making denim.

INNOVATION OF
DESIGN & FIT

Seize the present and evolve.

The design and fit of denim is continually evolving.
Constantly seeking to produce jeans that incorporate
state-of-the-art designwhile being comfortable to wear
and on-trend,UNIQLO has begun collaborating with popular
denim brand J Brand.

Functional jeans
with a smart silhouette.

WOMEN

HIGH-RISE
SMART SHAPE JEANS

Not Available in the USA

A trendy cut meets superb comfort.

WOMEN

HIGH-RISE
CROPPED FLARE

Not Available in the USA

INNOVATION OF
FINISH

Craftsmanship and state-of-the-art technology

Specialists in denim finishing, like fading and distressing, have been brought from all over the world to continue to explore the possibilities of finishing that only denim offers.
Here, these craftsman use traditional finishing techniques combined with state-of-the-art technology to create a new denim look.

Play

FR Group DENIM INNOVATION CENTER Director

MATSUBARA MASAAKI

The state of jeans changes with the times, but the potential of jeans does not change.
That is why UNIQLO is unceasing in its research and development.
UNIQLO jeans as LifeWear will continue to evolve.