JEANS FOR LIVING

JEANS FOR LIVING

Thoughtfully designed
for everyday life

Our jeans are always evolving.
We consider what our customers want from their jeans by providing the greatest comfort,
with cuts and designs that help everyone feel their best.

CAMPAIGN FILM

Freya Bramble-Carter and Chris Bramble Ceramicists

OUR JEANS

A fusion of tradition and innovation, our jeans have been created using future-forward technologies and Japanese craftsmanship. Aswell as making jeans that look great and feel comfortable, we are committed to reducing the burden on both the global environment and our workers. Our four pillars are at the forefront of everything we do.

SIMPLICITY

SIMPLICITY

Clean Designs That Fit
Seamlessly Into Your Life

Our jeans are beautifully clean, minimal and versatile, free from embellishment or decoration, allowing them to fit seamlessly into your lifestyle anytime, anywhere.

QUALITY

QUALITY

Artisanal Craftsmanship
And Premium Materials

Made in partnership with Kaihara Denim whose quest for perfection involves carefully selected raw materials and artisanal dyeing and weaving techniques.

*Not all jeans are made in Kaihara.

INNOVATION

INNOVATION

Futuristic Technology For Modern Comforts

Collaborating with manufacturers at the Jeans Innovation Center in Los Angeles and using cutting-edge technology ensures our denim is as comfortable as it is authentic.

BLUE CYCLE

BLUE CYCLE

Practices That Reduce
Environmental Impact

Blue Cycle jeans use up to 99% less water consumption during the finishing process and harness advanced laser distressing to reduce the burden on workers.

*Data is based on a comparison between Men‘s Regular Fit Jeans (68 BLUE) 2017 and 2018 using technology developed in 2018 by our Jeans Innovation Center. Water savings may vary slightly between products.

LIFESTYLE

We meet with real Uniqlo customers to find out who they are,
what they do and how Uniqlo jeans suit their everyday lives.

Chris Bramble

Ceramicist

Born in London and brought up in Ipswich, Hastings and Glasgow, Chris Bramble is a ceramic sculptor specialising in clay. After studying at Glasgow School of Art and later moving to Zimbabwe as an Exhibition Officer for The National Gallery, Chris set up his own studio in London in 1988. He continues to run workshops in traditional ceramic craftsmanship and develops work alongside his daughter, Freya.

Chris Bramble-Ceramicist

Chris Bramble

Ceramicist

I can wear them in the studio and in the evenings, I can brush them off and I can go straight to the pub with them. They are great fun.

While working away in his busy studio, Chris tells us about his connection with clay as a medium for his art. Chris explains his lifelong love for jeans, fondly recalling his first encounter with denim, a jeans suit gifted to him by his mother which he wore all summer. Spending long days working with clay and bending over kilns in the studio, Chris values the durability of Uniqlo denim, explaining how easy it is to brush off any dirt before heading out to socialise after work.

While working away in his busy studio, Chris tells us about his connection with clay as a medium for his art. Chris explains his lifelong love for jeans, fondly recalling his first encounter with denim, a jeans suit gifted to him by his mother which he wore all summer. Spending long days working with clay and bending over kilns in the studio, Chris values the durability of Uniqlo denim, explaining how easy it is to brush off any dirt before heading out to socialise after work.

LINEUP

Extra Stretch Jeans

These jeans are amazingly comfortable. The stretchy fabric's high elongation recovery rate helps maintain a beautiful silhouette and means they won't easily get stretched out of shape when you wear them.

Extra Stretch
Colour Jeans

We carefully modified each colour for the most beautiful shades possible. These stretchy jeans are made from fabric with a high elongation recovery rate for amazing comfort.

Slim Fit Jeans

Stretch denim with an authentic used look. Straight silhouette for a longer-legged look with an ingenious pattern design.

Stretch Selvedge Slim Fit Jeans

We developed a special old-fashioned loom with Kaihara denim, through repeated trial and error. In this way we created comfortable, innovative fabric that stretches while preserving the feel of stiff, non-stretchy denim.

Helmut Lang (Classic Cut Jeans)

UNIQLO's Jeans Invention Center has re-created a modern version of Helmut Lang's masterpiece, the classic cut jeans of the 90s.

Wide Fit Jeans

The easy-to-wear silhouette is gently tapered to the hem.
We reproduced the details of authentic workwear, including the inseams that are folded and sewn inside and slanted front pockets.

LOOKBOOK

CRAFTSMANSHIP
AND
SUSTAINABILITY

Next generation jeans: Good for people and planet

1

Water usage reduced by up to 99%* (during the finishing process). Jeans finished using just a single teacup of water.

2

Laser machines produce the distinctive denim texture. This drastically reduces work previously performed manually, reducing the physical strain on our factory workers.

  • FROM MANUAL TO MACHINE PROCESSING

    FROM MANUAL TO
    MACHINE PROCESSING

  • LASER DISTRESSING

    LASER DISTRESSING

*Comparison of 2017 and 2018 versions of Men's Regular Fit Jeans. The amount of water reduction varies by product.

SUSTAINABLE CRAFTSMANSHIP

SUSTAINABLE CRAFTSMANSHIP

Jeans for the planet.

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