UNIQLO Parties with Disney's Mickey and Friends at House of Mouse Shanghai
Sep 19, 2025
UT
This event invited the licensing brands of Disney such as UNIQLO, POPMART, and others, to exhibit their Disney products, with UNIQLO - as the only apparel brand in attendance – proudly standing at the main entrance of the House.
In the evening of 13 June, famous local DJs, celebrities, and top KOLs were invited to the party, which featured an exciting, young, and joyful vibe. To everyone’s surprise, Mickey Mouse and Minnie Mouse themselves also appeared as special guests to greet partygoers.
Following the launch party, many Disney fans and members of the general public visited the exhibition, with the UNIQLO booth a big hit. Visitors were surprised to know that the MAGIC FOR ALL collaboration between UNIQLO and Disney has been established for 10 years.
The event also served as a mini teaser of UNIQLO’s upcoming MAGIC FOR ALL 10th anniversary celebration, while showcasing the best-selling UT such as MAGIC FOR ALL Timeless, Mickey & Friends Sports, Disney in Blue, and the new Disney Art collection. Visitors could also use iPads to design custom T-shirts using new special edition UTme! designs themed around the House of Mouse event.
According to Disney China, on the event’s first day, more than 500 people visited the exhibition. Over the subsequent weekend, over 200,000 people stopped to take photos with the iconic giant Mickey Mouse on the street, with more than 180 local media publicizing the event.
Audiences are invited to look forward to the 10th anniversary celebrations of MAGIC FOR ALL, with exciting activities beginning in July.
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