Simple made better.
The finest texture every time you wear it.
This standard t-shirt has been a favourite since its launch over 20 years ago. We applied a proprietary process to raise the knit of this 100% cotton and create a gentle texture. We've also reduced shrinkage after washing to make this a comfortable, beautiful piece of attire no matter how many times you wear it.
This standard t-shirt has been a favourite since its launch over 20 years ago. We applied a proprietary process to raise the knit of this 100% cotton and create a gentle texture. We've also reduced shrinkage after washing to make this a comfortable, beautiful piece of attire no matter how many times you wear it.
Product Stories
Born from turning an idea on its head.
Known previously as the "Brushed Fabric T", this t-shirt design used to feature raised fabric on the outer surface for textural experience. However, we turned this idea on its head by bringing the pleasant texture of raised fabric to the interior surface of the T-shirt as well. Let your skin enjoy the texture, every day.
Best-selling comfort, from top to bottom.
The details and the texture of this T are what set it apart from the rest. From the sleeves, which are cuffed to prevent haphazard roll-downs; to the inner neckline, which is covered with neck tape to prevent irritation to the neck; to the brand label, which isn't a tag but a decal.
