Simple, made better.
Quality, made to last.
We partnered with a world-class textile manufacturer, known for producing high-quality sweats, to create a fabric that you can enjoy wearing for years to come. While keeping a clean aesthetic that complements any outfit, this durable sweatshirt can stand up to repeated washing. We used fine yarns to minimise pilling and increased the knitting gauge to deliver a smoother surface feel. After undergoing 15 washing tests at the Kaken Test Center*, the fabric remained clean and free of fuzz, making it ideal for everyday wear.
*General Incorporated Foundation KAKEN TEST CENTER
We partnered with a world-class textile manufacturer, known for producing high-quality sweats, to create a fabric that you can enjoy wearing for years to come. While keeping a clean aesthetic that complements any outfit, this durable sweatshirt can stand up to repeated washing. We used fine yarns to minimise pilling and increased the knitting gauge to deliver a smoother surface feel. After undergoing 15 washing tests at the Kaken Test Center*, the fabric remained clean and free of fuzz, making it ideal for everyday wear.
*General Incorporated Foundation KAKEN TEST CENTER
Product stories
Meticulous care your skin can feel.
This style has been refined season after season in pursuit of the ideal sweatshirt. This season’s most significant evolution lies in the fabric itself. By using 3-end loopback French terry, the fabric achieves exceptional volume and a soft, substantial feel, while maintaining a refined appearance. Carefully considered down to the smallest detail, it is designed with a clean, modern expression. Because a sweatshirt is such a timeless essential, it continues to evolve with the times.
The perfect cuff.
We adjusted the balance between sleeve and cuff for the perfect fit around your wrist.
An updated fit for Ayumu Hirano.
Sweatshirts are an indispensable part of Ayumu Hirano’s style. He reportedly has more than 50 different colours that he mixes and matches. We asked Hirano to talk about his style, touching on points including comfort, silhouettes and dressing for different occasions.
*The products featured in this video are from past models. Specifications and colors may differ from those of products currently on sale.
