Collaborating with manufacturers at the Jeans Innovation Center in Los Angeles and using cutting-edge technology ensures our denim is as comfortable as it is authentic.

Made in partnership with Kaihara Denim whose quest for perfection involves carefully selected raw materials and artisanal dyeing and weaving techniques.*Not all jeans are made by KAIHARA DENIM.

Our jeans are beautifully clean, minimal and versatile, free from embellishment or decoration, allowing them to fit seamlessly into your lifestyle anytime, anywhere.

Blue Cycle jeans use up to 99% less water consumption during the finishing process and harness advanced laser distressing to reduce the burden on workers. *Data is based on a comparison between Men‘s Regular Fit Jeans (68 BLUE) 2017 and 2018 using technology developed in 2018 by our Jeans Innovation Center. Water savings may vary slightly between products.