Chapter: 1

Classic

Picking the Best from Long-Lasting Styles

Maybe it sounds strange to look to the past when thinking about new standards, but the styles that have been around forever and withstood the test of time look good in a way that’s guaranteed. What matters more than being classic, though, is how a style is adapted to the lifestyles of today. This kind of sensitivity improves on the original and ensures that it will last. Like on this coat, for instance. The collar, the colouration, the big useful pockets, and the roomy silhouette. All of which are common, having been around forever. Yet no part is overstated, and they achieve a modern balance, making this a coat you’ll want to wear for a long time. More than anything, these “normal” styles have a way of never looking old.

Blue jeans got their start in the middle of the nineteenth century during the gold rush, as workwear for the miners congregating in San Francisco. One special kind of denim is called selvedge. The red line along the edge, visible when the cuff is rolled, proves that it was made on an old loom. Denim woven the old-fashioned way on these antique machines has a rich character that makes you want to break it in. Not too loose and not too tight, these jeans from Uniqlo U have an iconic basic silhouette.

Meanwhile, the skinny jeans born from the subcultures of the late twentieth century have become a standard in their own right. Gradual improvements to the fabric have resulted in incredible stretchiness and a comfortable fit. These jet black jeans work with a variety of styles. By constantly evolving, these classics are able to remain true standards over time.

Chapter: 2

Chic

Basic Elegance with a Dash of Esprit

At first glance, chic clothing looks like nothing special, in a good way. But if you look more closely, you’ll find subtle innovations. Take this shirt for instance, made from incredibly light fabric. Sheer in the winter morning sun (1). The superb colouration of this merino knit polo evokes a decidedly grownup atmosphere (2). How about this minimalist trench coat, with only a few buttons? Tie the matching belt, and it has a draping profile, creating a refreshingly elegant style (3). In any era, chic style is a sign of sensibility.

Chapter: 3

Comfort

For Better Times and Greater Ease

As the needs of our lifestyles change, the role that clothing plays should change as well. Most of us are spending more time than ever at home, reading books and tending to our personal space, in a contemplative mood. These times call for luxurious clothes that feel good to wear. For starters, this means fabrics soft to the touch. The natural choice is cashmere. Nothing compares to the soft, comfortable feeling of cashmere against the skin, keeping you warm.

What says comfort like a T-shirt? This one is made of hybrid AIRism Cotton, which uses cotton on the outside and AIRism on the inside. All the comfort and flexibility of AIRism, but in a basic presentation that’s adaptable to any outfit. Looks great on its own, and works like a charm underneath a sweater. If you sweat a bit after the heat turns on, the moisture-wicking fabric keeps you dry.

The best clothes for relaxing make you feel stylish too. This roomy crewneck cashmere sweater feels great worn on its own (1). Our classic crewneck sweatshirt is a bit bigger than usual, available in new autumn colours (3). Dresses that feel good on their own are even better with a little class. High-quality merino wool gives this dress its clean lines and superb mobility (2). This elegant rayon dress is tied off with a chic ribbon (4). A smart detail on the neckline keeps you looking cheery when you need to speak to someone via screen.

Chapter: 4

Outdoor Work

Functional Designs with an Air of Activity

Items with a sense of history draw you in and never fade. This hybrid down jacket (1,2), using down and cotton insulation for different parts, took inspiration from the snowboard wear of UNIQLO Global Brand Ambassador Ayumu Hirano. Starting in the great outdoors, down transformed into Ultra Light Down (3,4), lighter weight for city use. To increase the range of motion, we’ve updated the design by using 3D patterning around the arms. Flattering on anyone, our standard pullover fleece works just as well in town as in the outdoors (5). This flannel shirt, the lifeblood of workwear, has a crazy pattern that pops, while the cargo pants have a leisurely fit with jogger-style ankles (6).

Chapter: 5

Preppy

Free Spirit with a Cultured History