My Standard

“Winter Essentials.”

YOON’s Standard W’s HEATTECH Turtleneck
Long Sleeve T-Shirt

When one wears out, I’ll buy another, and when that wears out, I’ll buy another…

At this point, I’ve been wearing HEATTECH for at least ten years. Since I buy a new one every year once it gets chilly, I always have at least ten in my closet. Sort of like the way that Steve Jobs wore a turtleneck every day, as a kind of uniform, I’ve made the black HEATTECH turtleneck my winter uniform, as surprising as that may sound. I need something casual I can wear when I’m running around for work, but that I can dress up if I’m heading to an evening dinner. It’s really warm on its own, but layers easily as well, making it convenient for almost any situation. It’s basically the most comfortable thing I own, so when I’m flying around the world, I’m always sure to take it along.

A few years back, I went to NYC in the fall, but I forgot my HEATTECH. The first thing I did was run over to the UNIQLO near my hotel in SoHo and buy the one I’m always wearing. I remember being stunned at how easy it was to find UNIQLO anywhere in the world. Thanks to that emergency HEATTECH purchase, my stay in NYC was comfortable and warm. Since then, I never forget to bring a HEATTECH with me, wherever it is I’m heading. As long as I have HEATTECH in my suitcase, I’m ready to visit any country. Since it’s so warm, it lets me be fashionable without compromise, even in the chilly weather. Once I start talking about how much I love HEATTECH, it can be hard to stop, so for now I’ll just say that it’s great having such a comforting companion.

Text & Photography

YOON

⟨AMBUSH⟩Creative Director, ⟨Dior Men⟩Jewelry Director. Founded⟨AMBUSH⟩along with VERBAL in 2008 as a jewelry brand. This season, ⟨AMBUSH⟩collaborated with UT for the first time, on a collection focused on Disney’s Minnie Mouse.

“Key Items That Never Leave My Bag.”

Kevin’s Standard Pocketable Parka,
AIRism Crew Neck
Short Sleeve T-Shirt,
Compact Umbrella

In recent years, frequent traveling has consequently made me master the art of packing smart for all of my trips. The idea of jetting from one place to another is still exciting to me. However, with traveling also comes the stress of thinking about and needing to repack for each trip. This ignited a journey to exploring the world of quality basics and minimalistic staples — the practicality and versatility of clothes have become main factors when it comes time to pack.

Some current travel essentials I always carry with me are UNIQLO’s AIRism Crew Neck T-Shirts, a Pocketable Parka, as well as a Compact Umbrella. The AIRism T-Shirt is ideal for summer while still comfortable enough to wear all year round. It is amazing how technology can work to create comfort in clothing nowadays. I always carry a Pocketable Parka and a Compact Umbrella in my luggage at all times. The Pocketable Parka is useful in the instances of when I get cold in air-conditioned spaces during the summer, and does double duty as a layering piece for colder seasons.
It is a plus to have a packable piece that could be stored away in my bag/luggage without occupying too much space. With unpredictable weather and changes in the forecast, a Compact Umbrella comes in handy.
These are key items that never leave my bag. Lightweight, compact, essentials for everyday. Travelling has since gotten a little less hectic and more efficient once I’ve gottenthrough and acquired the mindset of going with only versatile essential basics.

Text & Photography

Kevin Ma

Founder and CEO of Hypebeast Ltd. Born in 1982 in Hong Kong. What started as just a sneaker website, has transitioned into today’s most relevant and reliable source for culture news.

Illustration by Yoshifumi Takeda

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