Simple made better.
Wide jeans for everyone.
Wide Straight Jeans
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We aimed for a silhouette that's easy to wear for a wide range of age groups. We sought a balanced look that looks neat and not overly wide around the waist, and moderately wide and straight below the knees. One answer from UNIQLO is a carefully thought-out pair of jeans that are in line with the times.
We aimed for a silhouette that's easy to wear for a wide range of age groups. We sought a balanced look that looks neat and not overly wide around the waist, and moderately wide and straight below the knees. One answer from UNIQLO is a carefully thought-out pair of jeans that are in line with the times.
Product Stories
Evolving the jean.
Los Angeles is home to the authentic jean, and it’s where Uniqlo has its Jeans Innovation Center. With a combination of state-of-the-art facilities and specialists, we research and develop new types of jeans, colours, and clean details with the latest technology and skilled workmanship to meet today's needs. Jeans can still evolve while preserving tradition.
Jeans, in a colour you've never seen before.
For jeans with a sophisticated, elegant look, we started with colour. Normal indigo turns pale as it fades. That's part of the appeal, but the impact lacks sophistication. Seeking a modern, processed look that's different from vintage, UNIQLO uses proprietary dyes.* Colours won't migrate when you machine wash them. Plus, you get a much wider range of colours to express yourself. These jeans have rich hues you've never seen before.
*The colour is "Blue 64".
Comfort and silhouette just right for me.
SOBIN runs a café in Seoul while working as a model. Looking for bottoms with a comfortable fit like a cozy café and soothing pastel colours, she landed on UNIQLO’s Wide Straight Jeans. The silhouette is not too broad, she says, and look is light and clean, all of which is comfortable and feels good. She found a beige colour in the new 2024 Fall/Winter collection that was exactly like the wall colour of her café, and bought it straight away.
