Simple made better.
Bringing out the best in the material.
The hard-to-find 100% Supima® cotton produces beautiful colours and has a fine, smooth texture. The silky softness exudes quality. We've made fine adjustments to find the best balance, such as the snugness around the neck and the appropriate body width and sleeve length.
The hard-to-find 100% Supima® cotton produces beautiful colours and has a fine, smooth texture. The silky softness exudes quality. We've made fine adjustments to find the best balance, such as the snugness around the neck and the appropriate body width and sleeve length.
Product Stories
The world's finest 1% quality, for everyday wear.
Supima® Cotton, with a fibre length of more than 35mm, is an extremely rare, long-lasting cotton that accounts for less than 1% of the world's cotton production. In order to maximise the quality of this material, we use a special spinning method to minimise the wool. This is a more time-consuming process than usual, but it produces a soft and smooth texture.
Supima-powered colours.
Supima® Cotton is also appealing for its sheen and elegant colours. Since the long fibres produce little fuzz of their own, the material expresses neutral colours without looking drab. The Supima cotton crew neck T-shirt takes advantage of this by featuring a subtle colour palette of tones inspired by plant dyes. In addition, we've made the standard black darker and more lustrous.
