Simple made better.
The finest texture every time you wear it.
Soft Brushed T-Shirt
This standard T-shirt has been a favourite since its launch over 20 years ago. We applied a proprietary process to raise the knit of this 100% cotton and create a gentle texture. We've also reduced shrinkage after washing to make this a comfortable, beautiful piece of attire no matter how many times you wear it.
This standard T-shirt has been a favourite since its launch over 20 years ago. We applied a proprietary process to raise the knit of this 100% cotton and create a gentle texture. We've also reduced shrinkage after washing to make this a comfortable, beautiful piece of attire no matter how many times you wear it.
Product stories
A soft and delicate touch, like peach fuzz.
Soft, and with very little fluff. This means very few lint balls on this fabric. This is the result of a long search for the optimal level of brushing and exactly the right method to achieve the texture we wanted. Finally we arrived at a material with a super-fine brush that feels like that fine, smooth, delicate skin of a peach. The smooth, soft texture goes beyond what you would expect from 100% cotton.
Born from turning an idea on its head.
Known previously as the "Brushed Fabric T", this T-shirt design used to feature raised fabric on the outer surface for textural experience. However, we turned this idea on its head by bringing the pleasant texture of raised fabric to the interior surface of the T-shirt as well. Let your skin enjoy the texture, every day.
