June 10, 2008
Metal Gear Solid 4 and UT
New York, NY. June 6, 2008 -- UNIQLO USA announced today that it would be hosting a rare autograph signing session with the legendary video game creator Mr. Hideo Kojima on June 12th in its Global Flagship in Soho, lower Manhattan. This special session is to celebrate Konami’s North American Launch of the latest episode in Mr. Kojima renowned tactical espionage action series Metal Gear Solid®4: Guns of the Patriots and to commemorate UNIQLO’s limited edition series of MGS4 collaboration t-shirts.
About the session-
Mr. Kojima, together with Ms. Kikuchi who is the game’s Raging Raven character, will be at UNIQLO USA’s Global Flagship store at 546 Broadway to sign autographs from 5 to 7pm. The session will be on a first come first serve basis and is expected to accommodate approximately 300 fans. Limited edition Metal Gear Solid®4 collaboration t-shirts will also be on sale at that time.
About the t-shirts:
UNIQLO has collaborated with three well-known artists/design groups to develop six t-shirts that embed secret game messages within their design, three of which are available for sale in the US. UNIQLO worked with LOGAN, a motion graphic production company known for its commercials and music videos, Power Graphixx as well as the Kusano Design Office.
About Metal Gear Solid 4
Metal Gear Solid®4 is the final chapter in Mr. Kojima’s 20-year saga of Solid Snake as he combats the enemy with stealth. Total sales of the Metal Gear series have surpassed 22 millions units world wide and created a new genre of action games wherein covert action and stealth are the rewarded. The game was created exclusively for the PS3® and takes advantage of its hardware to full HD visuals in 5.1channel surround sound.
About UNIQLO
Clothing says a lot, but you can say it better. UNIQLO designs, manufactures, markets and sells casual wear that can be worn by anyone, any day. Rather than dictate a look, UNIQLO provides people everywhere with the pieces they need to create their own style. And style comes from within, which is why the UNIQLO logo is nearly invisible, tucked away inside the garment.
This concept together with an unwavering focus on quality and value has guided UNIQLO’s actions since the establishment of its first store in 1984 in Hiroshima, Japan. Today UNIQLO has grown to over 730 UNIQLO stores worldwide and is household name in Japan.
From t-shirts and sweaters to denim, outerwear and trend items, all of our clothes are made according to exacting Japanese standards for quality and come in an astonishing variety of colors and styles. UNIQLO is committed to providing customers with true excellence and innovations in casual wear, from the design and functionality to the fit and color choices. As a company, UNIQLO controls every stage of the creation of its products—from the fabric used to the stringent production control program at the factory and finally to the display at the store. We use the world’s best resources to give customers something better every time.
UNIQLO is a brand of FAST RETAILING and among the top ten specialty apparel retailers in the world. Other group companies include Comptoir des Cotonniers in France
About Konami
Konami is a leading developer, publisher and manufacturer of electronic entertainment properties. Konami’s titles include the popular franchises Metal Gear Solid®, DanceDanceRevolution® and Castlevania®, among other top sellars. The latest information about Konami can be found on the Web at www.konami.com.
Press Contact:
Rebecca Goodman / rgoodman@greatpress.com
April 1, 2008
UNIQLO CELEBRATES THE ARRIVAL OF SPRING WITH A NEW UT COLLECTION AND ADVERTISING CAMPAIGN FEATURING CHLOE SEVIGNY
March 5, 2008 (New York, NY)– This spring, UNIQLO’s creative wheels are turning once again with the return of the UT Project (UT stands for UNIQLO t-shirt), a limited edition collection of t-shirts designed by renowned artists, designers, photographers, etc. Arriving in stores on March 17th, with deliveries throughout the season, this collection features t-shirts from famed artists Keith Harring and Basquiat, among other designers and artists. Reasonably priced from around $15.50 and offering styles for men, women and children, there is sure to be a style for everyone. These t-shirts will be available in UNIQLO stores worldwide.
To complement this truly innovative idea, UNIQLO is rolling out an advertising campaign featuring Chloe Sevigny and Tadanobu Asano, a Japanese actor, shot by photographer Dan Jackson. This campaign will be featured in wildpostings, a type of viral guerilla-style image campaign, as well as full pages in Time Out New York, AM New York and the New York Post, commencing on April 10th.
“”UT is about self expression, so we took this as our starting point for the campaign. With Tadanobu Asano and Chloe Sevigny, we had them express various characters and emotions that they found in the t-shirt designs. We wanted them to bring the designs to life,” said Markus Kiersztan, owner of MP Creative and consulting creative director for UNIQLO.
The UT Project will continue to be an important initiative for UNIQLO in the future as illustrated by the launch of the interactive UT Grand Prix Program, which enables artists from all over the world to submit a t-shirt design to possibly be sold as a t-shirt at UNIQLO. The UT Grand Prix is certain to make design more fun and adds another interesting layer to the UT Project. This project commences on April 16th and will be carried out over the months following.
About UNIQLO
Clothing says a lot, but you can say it better.UNIQLO designs, manufactures, markets and sells casual wear that can be worn by anyone, any day. Rather than dictate a look, UNIQLO provides people everywhere with the piece they need to create their own style. And style comes from within, which is why the UNIQLO logo is nearly invisible, tucked away inside the garment.
This concept, along with an unwavering focus on quality and value, has guided UNIQLO’s actions since the establishment of its first store in 1984 Hiroshima, Japan. Today UNIQLO has grown to over 760 UNIQLO stores worldwide and is household name in Japan.
From t-shirts and sweaters to denim, outerwear and trend items, all of our clothes are made according to exacting Japanese standards for quality and come in an astonishing variety of colors and styles. UNIQLO is committed to providing customers with true excellence and innovation in casual wear, from the design and functionality to the fit and color choices. As a company, UNIQLO controls every stage of the creation of its products—from the fabric used to the stringent production control program at the factory and finally to the display at the store. We use the world’s best resources to give customers something better every time.
UNIQLO is a brand of FAST RETAILING and among the top 10 specialty apparel retailers in the world. Other group companies include Theory in the U.S., COMPTOIR DES COTONNIERS and Princesse tam.tam in France, and g.u., CABIN, ONE ZONE, FOOT PARK, VIEW COMPANY and ASPESI in Japan. For more information, visit www.uniqlo.com or www.fastretailing.com.
For further information or images please contact:
Rebecca Goodman rgoodman@greatpress.com
Paul Wilmot Communications
581 Sixth Avenue, 2nd Floor, New York, NY 10011
T: 212.206.7447 F: 212.206.7557
October 9, 2007
UNIQLO RINGS IN THE FALL SEASON WITH AN ODE TO DENIM
BY INTRODUCING A MEN’S SELVEDGE DENIM LINE
AND A NEW DENIM AD CAMPAIGN
July 10, 2007 (New York, NY) – UNIQLO celebrates the arrival of fall and the back-to-school season by paying tribute to the ultimate and favorite fashion staple – denim. UNIQLO’s denim range for fall is proof positive that fashionable, well-made, premium denim jeans can be affordable and accessible. Ranging in price from $19.50 (for kids) to $79.50 (for adults) with the core of the line priced at $49.50, UNIQLO’s denim line features the world’s best Japanese denim combined with cutting-edge fits, styles and washes, making them the perfect jeans for anyone and everyone who loves denim.
This fall also marks a special denim moment for UNIQLO with the introduction of the men’s Selvedge denim line for true denim aficionados. Typically only offered by premium denim brands, because of the unique and costly production of the fabric, which is woven from seam to seam resulting in the iconic red inseam, UNIQLO will make this highly coveted type of denim available to the masses with a price tag of only $79.50. The Selvedge collection, which arrives in stores mid-September, will feature two washes, deep indigo and black denim, and two fits, Skinny Fit and Regular Straight Fit.
UNIQLO’s fall denim collection features a variety of fits, which are outlined below:
Women’ Fits:
-Extreme Skinny Fit Straight Jeans for $49.50
-Skinny Fit Tapered Jeans for $49.50
-Skinny Fit Straight Jeans for 49.50
-Slim Fit Straight Jeans for $49.50
-Regular Fit Straight Jeans for $49.50
-Regular Fit Bootcut Jeans for $49.50
-Boyfriend Fit Straight Jeans for $49.50
-Boyfriend Relaxed Straight Fit Jeans for $49.50
-Wide Leg Fit Straight Jeans for $59.50
-Extreme Wide Leg Fit Straight Jeans for $59.50
Men’s Fits:
-Selvedge Skinny Fit Jeans for $79.50
-Selvedge Regular Fit Straight Jeans for $79.50
-Skinny Fit Tapered Jeans for $49.50
-Slim Fit Straight Jeans for $49.50
-Slim Fit Bootcut Jeans for $49.50
-Regular Fit Bootcut Jeans for $49.50
-Regular Fit Straight Jeans for $49.50
-Relaxed Fit Straight Jeans for $49.50
To celebrate UNIQLO’s love of denim, the fall advertising campaign will focus on the new denim collection and the versatility of this essential basic, which allows the wearer to embrace and reflect their own personality. True to UNIQLO’s previous campaigns, the fall campaign focuses on true individuals. The subjects featured in the images this season were selected from different facets of the fashion industry and include model Isabeli Fontana, in her first campaign since returning to work after the birth of her son Lucas, Tatiana Patitz, former “supermodel” and eternal beauty, and Dennis Freedman, editor-in-chief of W magazine, among others. The campaign was photographed by Miguel Reveriego, who captured each character in an intimate portrait of self-expression. Through Miguel’s eyes, jeans are more than an item of clothing, they tell a story of personal style.
“The fall campaign conveys that UNIQLO is not only about clothing, but also a reflection of character and individuality,” said UNIQLO USA, Inc. CEO Nobuo Domae, “With a strong focus on fashion, we gathered a cast of models and fashion icons. Through these talented individuals, UNIQLO has once again captured the spirit of real people.”
“This fall, we wanted to pay tribute to people who are well known in the fashion world and are not afraid to be themselves,” added Creative Director / Art Director Markus Kiersztan of MP Creative, UNIQLO’s marketing agency of record. “By including stylists, publicists, models and editors, the campaign reflects the many ways these clothes can be worn.”
Commencing in September, UNIQLO’s fall ad campaign will appear in Time Out New York and will also been seen on the streets of New York as part of a strategic outdoor advertising campaign.
About UNIQLO
Clothing says a lot, but you can say it better. UNIQLO designs, manufactures, markets and sells casual wear that can be worn by anyone, any day. Rather than dictate a look, UNIQL provides people everywhere with the piece they need to create their own style. And style comes from within, which is why the UNIQLO logo is nearly invisible, tucked away inside the garment.
This concept, along with an unwavering focus on quality and value, has guided UNIQLO’s actions since the establishment of its first store in 1984 Hiroshima, Japan. Today UNIQLO has grown to over 760 UNIQLO stores worldwide and is household name in Japan.
From t-shirts and sweaters to denim, outerwear and trend items, all of our clothes are made according to exacting Japanese standards for quality and come in an astonishing variety of colors and styles. UNIQLO is committed to providing customers with true excellence and innovation in casual wear, from the design and functionality to the fit and color choices. As a company, UNIQLO controls every stage of the creation of its products—from the fabric used to the stringent production control program at the factory and finally to the display at the store. We use the world’s best resources to give customers something better every time.
UNIQLO is a brand of FAST RETAILING and among the top 10 specialty apparel retailers in the world. Other group companies include Theory in the U.S., COMPTOIR DES COTONNIERS and Princesse tam.tam in France, and g.u., CABIN, ONE ZONE, FOOT PARK, VIEW COMPANY and ASPESI in Japan. For more information, visit www.uniqlo.com or www.fastretailing.com.
For further information or images please contact:
UNIQLO USA PR Contact
UNIQLO USA, Inc.
101 6th Avenue, 11th floor, NY, NY 10013
T: 212 969-5815 (showroom)
917 237-8800 (store)
E: press@uniqlo-usa.com
October 4, 2007
UNIQLO CLOSES NEW JERSEY STORE LOCATIONS
September 10, 2007 (New York, NY) – Capitalizing on its success and popularity in New York City since the Flagship store launch in November 2006, UNIQLO will pursue an aggressive expansion campaign throughout Manhattan over the next few years. In order to place all focus on Manhattan, UNIQLO has closed its three New Jersey store locations in Menlo Park Mall, Rockaway Mall and Freehold Mall. The mall locations, opened prior to the Manhattan flagship, provided useful insight into the American marketplace. Building upon the experience in New Jersey, UNIQLO was able to anticipate the needs of the New York market, resulting in a successful flagship launch.
UNIQLO’s innovative marketing campaigns, supported by its extensive array of premium clothing at affordable prices, have created a loyal following in New York which includes everyone from fashionistas to rock stars to those simply searching for the perfect T-Shirt, all of which are eager to see the brand expand. By concentrating on New York City, UNIQLO will continue to build brand awareness in Manhattan and throughout the United States.
About UNIQLO
Clothing says a lot, but you can say it better. UNIQLO designs, manufactures, markets and sells casual wear that can be worn by anyone, any day. Rather than dictate a look, UNIQL provides people everywhere with the piece they need to create their own style. And style comes from within, which is why the UNIQLO logo is nearly invisible, tucked away inside the garment.
This concept, along with an unwavering focus on quality and value, has guided UNIQLO’s actions since the establishment of its first store in 1984 Hiroshima, Japan. Today UNIQLO has grown to over 760 UNIQLO stores worldwide and is household name in Japan.
From t-shirts and sweaters to denim, outerwear and trend items, all of our clothes are made according to exacting Japanese standards for quality and come in an astonishing variety of colors and styles. UNIQLO is committed to providing customers with true excellence and innovation in casual wear, from the design and functionality to the fit and color choices. As a company, UNIQLO controls every stage of the creation of its products—from the fabric used to the stringent production control program at the factory and finally to the display at the store. We use the world’s best resources to give customers something better every time.
UNIQLO is a brand of FAST RETAILING and among the top 10 specialty apparel retailers in the world. Other group companies include Theory in the U.S., COMPTOIR DES COTONNIERS and Princesse tam.tam in France, and g.u., CABIN, ONE ZONE, FOOT PARK, VIEW COMPANY and ASPESI in Japan. For more information, visit www.uniqlo.com or www.fastretailing.com.
For further information or images please contact:
UNIQLO USA PR Contact
UNIQLO USA, Inc.
101 6th Avenue, 11th floor, NY, NY 10013
T: 212 969-5815 (showroom)
917 237-8800 (store)
E: press@uniqlo-usa.com
April 27, 2007
UNIQLO LAUNCHES THE UT PROJECT CELEBRATING THE OPENING OF THE UT STORE IN HARAJUKU, TOKYO
TERRY RICHARDSON JOINS UNIQLO TO DOCUMENT THE PROJECT
April 16, 2007 – (New York, NY) – A t-shirt is never just a t-shirt when UNIQLO is involved. This essential wardrobe staple is not just an article of clothing, but also an expression of who you are, how you feel, where you’ve been and what you love. On April 28th in Harajuku, Tokyo, UNIQLO will launch UT, short for Uniqlo T-shirt - a new store concept designed by UNIQLO creative director Kashiwa Sato whose vision is that of a futuristic convenience store for t-shirts. Each t-shirt style will be displayed on forms in stainless steel display cases, with the individual t-shirts packaged in clear plastic canisters resembling tennis ball cans. The t-shirts will be stored on open shelves, making the shopping experience truly unique and virtually self-service. With more than 5,000 square feet of selling space spread out over three floors and a fourth floor gallery space, the UT store will in essence serve as a shrine to this fundamental and favorite article of clothing.
In celebration of the opening of the UT store, UNIQLO has launched the UT Project, a limited-edition collection of t-shirts designed by renowned artists, designers, photographers and musicians including Terry Richardson, Nobuyoshi Araki, Kai Khüne, Bjorn Copeland of Black Dice, Kim Jones, Peter Saville, Gareth Pugh, Solve Sundsbo and many more. With approximately 1,000 unique t-shirt styles being delivered each year as part of the UT Project from these artists as well as other collaborative efforts such as ECM Records, the Evolution Store in Soho, NY, and many, many others, there is sure to be a style for everyone.
“The UT Project has one goal in mind - to let you wear what you love. T-shirts have become an important form of self-expression for the current youth culture, allowing people to highlight their sense of individuality. By selecting artists from all genres and aesthetics to design t-shirts for this project, we have tried to create a collection that embraces the inspiring diversity of our customers,” said Markus Kiersztan, owner of MP Creative and consulting creative director for UNIQLO.
Commencing in April, the t-shirts will be available at the UT store and UNIQLO stores worldwide, with nearly 100 new styles being introduced to the New York global flagship store each month. New Yorkers will also catch a glimpse of the innovative UT packaging through a unique visual display at the Soho Flagship.
With such an innovative concept, who better to shoot the image campaign for the UT Project than acclaimed photographer and visionary Terry Richardson. The UT campaign will feature recognizable personalities such as model Missy Rayder, actor Michael Pitt, musician Alison Mosshart, and Japanese photographer Keiichi Nitta as well as a group of New York-based up-and-coming artists and future visionaries wearing their favorite UNIQLO t-shirts. In order to find the rising creative talents featured in the campaign, UNIQLO embarked on a multi-media grassroots search that included canvassing the ultimate “self-expression destination” MySpace.
The complete collection of Richardson’s photographs will be featured in a limited-edition hardcover book printed by DNP (Dai Nippon Printing Co., Ltd), and will be sold at UNIQLO stores worldwide starting in mid-May. In addition, a 10-page excerpt from the book will be included in UNIQLO Paper No. 2, UNIQLO’s in-house magazine, which will be in stores at the end of the month. A select group of images will also be featured in an outdoor campaign, as well as in UNIQLO stores worldwide, including an exhibit on the 4th floor of the UT store in Tokyo that will serve as a gallery space.
About UNIQLO
Clothing says a lot, but can say it better. UNIQLO designs, manufactures, markets and sells casual wear that can be worn by anyone, any day. Rather than dictate a look, UNIQLO provides people everywhere with the piece they need to create their own style. And style comes from within, which is why the UNIQLO logo is nearly invisible, tucked away inside the garment.
This concept, along with an unwavering focus on quality and value, has guided UNIQLO’s actions since the establishment of its first store in 1984 Hiroshima, Japan. Today UNIQLO has grown to over 760 UNIQLO stores worldwide and is household name in Japan.
From t-shirts and sweaters to denim, outerwear and trend items, all of our clothes are made according to exacting Japanese standards for quality and come in an astonishing variety of colors and styles. UNIQLO is committed to providing customers with true excellence and innovation in casual wear, from the design and functionality to the fit and color choices. As a company, UNIQLO controls every stage of the creation of its products—from the fabric used to the stringent production control program at the factory and finally to the display at the store. We use the world’s best resources to give customers something better every time.
UNIQLO is a brand of FAST RETAILING and among the top 10 specialty apparel retailers in the world. Other group companies include Theory in the U.S., COMPTOIR DES COTONNIERS and Princesse tam.tam in France, and g.u., CABIN, ONE ZONE, FOOT PARK, VIEW COMPANY and ASPESI in Japan. For more information, visit www.uniqlo.com or www.fastretailing.com.
For further information or images please contact:
UNIQLO USA PR Contact
UNIQLO USA, Inc.
101 6th Avenue, 11th floor, NY, NY 10013
T: 212 969-5815 (showroom)
917 237-8800 (store)
E: press@uniqlo-usa.com
