UNIQLO’s NEW SHOP IN SHOP

UNIQLO UNVEILS THEIR FIRST EVER SHOP IN SHOP IN CONJUNCTION WITH FASHION’S NIGHT OUT

September 2nd, 2009 – (New York, NY) – Always on the cusp of everything new and exciting, UNIQLO will launch the first ever shop in shop in their New York Flagship store on September 10th at 6:00 PM. The “Art Convenience Store,” produced by Numero Tokyo and Special Project Consulting, is an entertainment store where UNIQLO customers are able to buy the art and culture of Tokyo through a series of collaborated products such as fashion apparel, stationary, toys, and character goods. UNIQLO has teamed up with the likes of Hiroshi Fujiwara, Chitose Abe, Masaaki Honma, and Yasuko Furuta among others to offer shoppers an entirely new shopping experience within the UNIQLO store.

The “Art Convenience Store” is launching in conjunction with Fashion’s Night Out where UNIQLO will be hosting a special celebration, which includes a live a cutting edge DJ team from Activaire and free bottles of ITO EN tea, the world’s premiere green tea company. The “Art of Convenience” will be at UNIQLO until September 16th.

About ITO EN Tea:
ITO EN, the world's premier green tea company, will be joining forces with Vogue and Uniqlo by providing bottles of their award-winning TEAS' TEA and Traditional Japanese Tea brands to include Japan's #1 Selling Green Tea, OI OCHA. Refreshment redefined for the fashion forward and health conscious New Yorker. For more information, visit www.itoen.com.

About Acitvaire:
New York City based Activaire is a creative agency specializing in background music for hospitality and retail. Beyond providing cutting-edge in-store playlists the Activaire DJ team has played with the likes of Moby, Peter Hook (New Order) and Coldplay producer Jon Hopkins.

For further information please contact:
Rebecca Goodman rgoodman@greatpress.com
Paul Wilmot Communications
581 Sixth Avenue, 2nd Floor, New York, NY 10011
T: 212.206.7447 F: 212.206.7557