News Releases

July 10, 2007 (New York, NY) – UNIQLO celebrates the arrival of fall and the back-to-school season by paying tribute to the ultimate and favorite fashion staple – denim. UNIQLO’s denim range for fall is proof positive that fashionable, well-made, premium denim jeans can be affordable and accessible. Ranging in price from $19.50 (for kids) to $79.50 (for adults) with the core of the line priced at $49.50, UNIQLO’s denim line features the world’s best Japanese denim combined with cutting-edge fits, styles and washes, making them the perfect jeans for anyone and everyone who loves denim.

This fall also marks a special denim moment for UNIQLO with the introduction of the men’s Selvedge denim line for true denim aficionados. Typically only offered by premium denim brands, because of the unique and costly production of the fabric, which is woven from seam to seam resulting in the iconic red inseam, UNIQLO will make this highly coveted type of denim available to the masses with a price tag of only $79.50. The Selvedge collection, which arrives in stores mid-September, will feature two washes, deep indigo and black denim, and two fits, Skinny Fit and Regular Straight Fit.

UNIQLO’s fall denim collection features a variety of fits, which are outlined below:

Women’ Fits:
-Extreme Skinny Fit Straight Jeans for $49.50
-Skinny Fit Tapered Jeans for $49.50
-Skinny Fit Straight Jeans for 49.50
-Slim Fit Straight Jeans for $49.50
-Regular Fit Straight Jeans for $49.50
-Regular Fit Bootcut Jeans for $49.50
-Boyfriend Fit Straight Jeans for $49.50
-Boyfriend Relaxed Straight Fit Jeans for $49.50
-Wide Leg Fit Straight Jeans for $59.50
-Extreme Wide Leg Fit Straight Jeans for $59.50

Men’s Fits:
-Selvedge Skinny Fit Jeans for $79.50
-Selvedge Regular Fit Straight Jeans for $79.50
-Skinny Fit Tapered Jeans for $49.50
-Slim Fit Straight Jeans for $49.50
-Slim Fit Bootcut Jeans for $49.50
-Regular Fit Bootcut Jeans for $49.50
-Regular Fit Straight Jeans for $49.50
-Relaxed Fit Straight Jeans for $49.50

To celebrate UNIQLO’s love of denim, the fall advertising campaign will focus on the new denim collection and the versatility of this essential basic, which allows the wearer to embrace and reflect their own personality. True to UNIQLO’s previous campaigns, the fall campaign focuses on true individuals. The subjects featured in the images this season were selected from different facets of the fashion industry and include model Isabeli Fontana, in her first campaign since returning to work after the birth of her son Lucas, Tatiana Patitz, former “supermodel” and eternal beauty, and Dennis Freedman, editor-in-chief of W magazine, among others. The campaign was photographed by Miguel Reveriego, who captured each character in an intimate portrait of self-expression. Through Miguel’s eyes, jeans are more than an item of clothing, they tell a story of personal style.

“The fall campaign conveys that UNIQLO is not only about clothing, but also a reflection of character and individuality,” said UNIQLO USA, Inc. CEO Nobuo Domae, “With a strong focus on fashion, we gathered a cast of models and fashion icons. Through these talented individuals, UNIQLO has once again captured the spirit of real people.”

“This fall, we wanted to pay tribute to people who are well known in the fashion world and are not afraid to be themselves,” added Creative Director / Art Director Markus Kiersztan of MP Creative, UNIQLO’s marketing agency of record. “By including stylists, publicists, models and editors, the campaign reflects the many ways these clothes can be worn.”

Commencing in September, UNIQLO’s fall ad campaign will appear in Time Out New York and will also been seen on the streets of New York as part of a strategic outdoor advertising campaign.

About UNIQLO

Clothing says a lot, but you can say it better. UNIQLO designs, manufactures, markets and sells casual wear that can be worn by anyone, any day. Rather than dictate a look, UNIQL provides people everywhere with the piece they need to create their own style. And style comes from within, which is why the UNIQLO logo is nearly invisible, tucked away inside the garment.

This concept, along with an unwavering focus on quality and value, has guided UNIQLO’s actions since the establishment of its first store in 1984 Hiroshima, Japan. Today UNIQLO has grown to over 760 UNIQLO stores worldwide and is household name in Japan.

From t-shirts and sweaters to denim, outerwear and trend items, all of our clothes are made according to exacting Japanese standards for quality and come in an astonishing variety of colors and styles. UNIQLO is committed to providing customers with true excellence and innovation in casual wear, from the design and functionality to the fit and color choices. As a company, UNIQLO controls every stage of the creation of its products—from the fabric used to the stringent production control program at the factory and finally to the display at the store. We use the world’s best resources to give customers something better every time.

UNIQLO is a brand of FAST RETAILING and among the top 10 specialty apparel retailers in the world. Other group companies include Theory in the U.S., COMPTOIR DES COTONNIERS and Princesse tam.tam in France, and g.u., CABIN, ONE ZONE, FOOT PARK, VIEW COMPANY and ASPESI in Japan. For more information, visit www.uniqlo.com or www.fastretailing.com.

For further information or images please contact:

UNIQLO USA PR Contact
UNIQLO USA, Inc.
101 6th Avenue, 11th floor, NY, NY 10013
T: 212 969-5815 (showroom)
　　917 237-8800 (store)
E: press@uniqlo-usa.com