March 1, 2007
UNIQLO JAPANESE PREMIUM DENIM -- BRINGING A CULT FAVORITE TO EVERYONE
UNIQLO Unveils Spring Denim Line Featuring the Latest Fits and Washes for Men, Women, and Kids
FEBRUARY 22, 2007 (NEW YORK AND TOKYO) – UNIQLO’s spring denim line is proof positive that fashionable, well-made, premium denim jeans can be affordable and accessible. Ranging in price from $19.50 (for kids) to $59.50 (for adults) with the core price line at $39.50, UNIQLO’s denim line features the world’s best Japanese denim combined with cutting-edge fits, styles and washes, making them the perfect jeans for anyone and everyone who loves denim.
“Japanese denim is the best in the world and highly sought after by both denim enthusiasts and fashion-savvy consumers,” said Yuki Katsuta, senior vice president of global research and design for UNIQLO. “But until now, was either hard to get or incredibly expensive. However with UNIQLO’s spring denim collection, we are excited to be able to offer our customers the same high quality Japanese premium denim sold by the world’s top designer denim labels, but at a fraction of the price.”
Unlike American mass produced jeans, UNIQLO only uses Ring denim, which has a textured surface and is woven from ring yarn to give the jeans a rugged and natural fade. To give its jeans the richest color possible, UNIQLO’s partner denim producer uses a technique called rope dyeing, which keeps the core of each thread white, while giving the perimeter a beautiful indigo color. All of the men’s and women’s denim for the spring collection comes from Japan, with nearly all of it sourced from Kaihara, a premium denim producer founded in 1893 and one of the world’s most renowned denim suppliers. Kaihara has been a long time partner for UNIQLO, with over 8 years of business together. UNIQLO is able to provide the best quality denim at extremely competitive prices as it operates 700+ stores worldwide.
UNIQLO’s design team in Japan developed the spring premium denim line that features a variety of fits, from skinny to wide, and finishes in every shade of blue to black.
Women’s Fits:
- Extreme Skinny Fit Jeans for $39.50
- Skinny Fit Tapered Jeans for $39.50
- Skinny Fit Straight Jeans for $39.50
- Slim Fit Straight Jeans for $39.50
- Slim Fit Bootcut Jeans for $39.50
- Regular Fit Straight Jeans for $39.50
- Regular Fit Bootcut Jeans for $39.50
- Regular Fit Wide Leg for $59.50
- Extreme Wide Leg Jeans for $59.50
Men’s Fits:
- Skinny Fit Jeans for $39.50
- Slim Fit Straight Jeans for $39.50
- Regular Fit Straight Jeans for $39.50
- Relaxed Fit Straight Jeans for $39.50
- Regular Fit Bootcut Jeans for $39.50
- Classic Regular Fit Straight Jeans for $59.50
Children’s Fits:
- Girls Stretch Bootcut Jeans for $19.50
- Girls Premium Skinny Jeans for $29.50
- Girls Premium Bootcut Jeans for $29.50
- Boys Regular Fit Jeans for $19.50
- Boys Premium Straight Jeans for $29.50
The UNIQLO SoHo NY global flagship is located at 546 Broadway, between Prince and Spring Streets. Store hours: Monday – Saturday 10 AM – 9 PM, Sunday 11 AM – 8 PM.
In addition, UNIQLO has three other stores in the U.S.:
- UNIQLO Menlo Park Mall - Edison, NJ
- UNIQLO Rockaway Townsquare ? Rockaway, NJ
- UNIQLO Freehold Raceway Mall ? Freehold, NJ
About Uniqlo
Clothing says a lot, but you can say it better. UNIQLO designs, manufactures, markets and sells casual wear that can be worn by anyone, any day. Rather than dictate a look, UNIQLO provides people everywhere with the piece they need to create their own style. And style comes from within, which is why the UNIQLO logo is nearly invisible, tucked away inside the garment.
This concept, along with an unwavering focus on quality and value, has guided UNIQLO’s actions since the establishment of its first store in 1984 Hiroshima, Japan. Today UNIQLO has grown to over 760 UNIQLO stores worldwide and is household name in Japan.
From t-shirts and sweaters to denim, outerwear and trend items, all of our clothes are made according to exacting Japanese standards for quality and come in an astonishing variety of colors and styles. UNIQLO is committed to providing customers with true excellence and innovation in casual wear, from the design and functionality to the fit and color choices. As a company, UNIQLO controls every stage of the creation of its products—from the fabric used to the stringent production control program at the factory and finally to the display at the store. We use the world’s best resources to give customers something better every time.
UNIQLO is a brand of FAST RETAILING and among the top 10 specialty apparel retailers in the world. Other group companies include Theory in the U.S., COMPTOIR DES COTONNIERS and Princesse tam.tam in France, and g.u., CABIN, ONE ZONE, FOOT PARK, VIEW COMPANY and ASPESI in Japan. For more information, visit www.uniqlo.com or www.fastretailing.com.
For further information or images please contact:
UNIQLO USA PR Contact
UNIQLO USA, Inc.
101 6th Avenue, 11th floor, NY, NY 10013
T: 212 969-5815 (showroom)
917 237-8800 (store)
E: press@uniqlo-usa.com