Global R&D
Catching the trends in Tokyo, NY, Paris & Milan
In order to transform UNIQLO into a global brand, we are also working to globalize our product development functions. From autumn 2005, our product development has been based on a global R&D system which links the major fashion cities of Tokyo, New York, Paris and Milan. We are employing talented personnel from all over the world to ensure that we are the first to pick up trends in different parts of the world and even to gain the power to create and generate the next upcoming fashion trend.
Our Skinny Jeans garments are the first successful example of this system in action. We shed our former concept of jeans and speedily took on board the new fashion concepts, fuelling a boom for the product. In addition, the basic garments for which UNIQLO is well known are also being modified and improved every day to produce even better staple products.
