Who's Using HEATTECH...

  • Pizza Pilgrims started life in 2011, after James and Thom, drove a three wheeled Piaggio Ape back from Italy on a 6 week "Pizza Pilgrimage" of discovery. Once home, they installed a Neapolitan pizza oven and sold our first pizza on Berwick St Market. Since then, they have traded at a huge variety of events across the country, and opened two pizzerias in Soho (so we can make pizza even despite rain).

    Pizza Pilgrims

    How did you get started in your outdoor pursuit?

    We used to have much more boring jobs and hated them! I'm afraid the idea really came about after a few pints in the pub. We wanted to work in food and the street food movement was just starting out and thought -- "We want to be part of that!!"

    What is the best part about what you do?

    Eating A LOT of pizza is one obvious perk of the job! Its also great being your own boss and having the freedom to put all your stupid ideas into practice! We've just been able to start our own brand of Limoncello called Sohocello which has been a real (albeit drunken) adventure...

    What is the best part about working in the urban outdoors?

    Working on an old London market is great - The characters you meet are amazing! It's also great that we get to travel all over London and get to places that you would never usually see. There's something quite cool about being at the mercy of the weather - it really makes you feel you've earned a drink at the end of the day!

    How do you deal with your pursuit when the weather is rubbish?

    Yeah you have to take a fairly philosophical approach towards the weather in London! I think Billy Connolly had it right when he said "There's no such thing as bad weather, only the wrong clothing".

    Tell us your favourite thing about Heat Tech.

    I like that it doesn't look like sportswear. Being pizza chefs I don't think we could say that we have the classic "swimmers bodies" so clothes that aren't basically spray on is quite a relief!!

    What they wore

  • The Pothole Gardener project is all about creating unexpected moments of happiness. Gardener, Steve, believes little gardens are a respite from the greyness of London. Steve plants all year round no matter the weather!

    The Pothole Gardener

    How did you get started in your outdoor pursuit?

    I wanted to turn something crappy into something a little happier. Pothole annoy everyone - so I decided to spruce them up with some little gardens to make people smile.

    What is the best part about what you do?

    I love the reaction on peoples faces when they stumble across my little gardens. At first it's a puzzled look, and then it's a smile. I love the unexpected conversations people have around my installations.

    What is the best part about working in the urban outdoors?

    Being outside makes you feel alive, especially in the chilly London winter. It makes you feel connected in this big city we live in.

    How do you deal with your pursuit when the weather is rubbish?

    One thing I've learnt about living in London is you can't let the weather stop you do anything, otherwise you'd be stuck inside the whole time...

    Tell us your favourite thing about Heat Tech.

    It feels great, and keeps you super warm.

    What they wore

  • Graffiti Life is a London based art collective that has been producing work together for nearly 5 years. Although their style of art and indeed their method of creating pieces is very different, they share a similar work ethic - not letting any part of London weather stop them from inspiring crowds on the streets!

    Graffiti Life

    How did you get started in your outdoor pursuit?

    Graffiti was something I did with my friends, it was a social thing. Often I didn't even take photos of what I had painted, it was just about the experience. I never imagined that graffiti would become my career it was just a way to express myself and create art in a very free way, completely differently to the way I was making (or being made to make) art in school.

    What is the best part about what you do?

    I get to meet different people every day. Sometimes I think about the places that graffiti has taken me, from abandoned warehouses and railway sidings to five star hotels and celebrity parties. It has allowed me to see the world. I love that there is a sofa for me to sleep on in any country; I've stayed with people and we don't even share the same language, but we have shared experiences that bring us together.

    What is the best part about working in the urban outdoors?

    Fresh air. Friendly people. Crazy people. Knowing and interacting with your city, in a way that very few others do.

    How do you deal with your pursuit when the weather is rubbish?

    It's challenging. Rain is the worst enemy of spraypaint. But we're inventive and when we've decided we're painting a wall there is very little that will stop us. I've watched guys dry a wall down with their socks before now.

    Tell us your favourite thing about Heat Tech.

    When we're working in London and the weather is so unpredictable wearing Heat Tech makes us feel like we have a protective shield against the elements. This helps us be more confident; whether we're painting in a hailstorm or climbing up and down ladders all day in the sun. Movement is also important for us and we can move without restriction using Heat Tech.

    What they wore

  • Fixed Gear London is a group of riders who have a passion for their bikes and the way they ride them... Established in 2005 by Andy Ellis, the group hosts events & creates a multitude of content tailored towards Fixed Gear Riding. They are a fun group - with plenty to say - so we picked our favourite replies!

    Fixed Gear London

    How did you get started in your outdoor pursuit?

    I was a latecomer to cycling in general (as in, the Uni years) and it just so happened that I started out on fixed-gear. This 'method to get from A-B' very quickly turned into my passion, thanks to the FGLDN guys.

    I first started riding fixed gear in 2010. I soon realised that this would be something that I'll be doing for a very long time. Fixed gear can be very addictive. It's the control that I have on my bicycle that enthrals me. I am solely responsible for whatever I do on my bicycle - which is why I ride every day.

    Through skateboarding - my friend John who ran Tuesday Skate Shop showed me a film called MASH, put together by SF fixed gear riders and skaters of them riding crazily hard over there. We pretty much all found ways of getting our own bikes from then on and went riding from spot to spot skating. Eventually it became more and more important to me, I found Fixedgearlondon, and that was it! That was 7 years ago

    What is the best part about what you do?

    Freedom & self reliance; It's a simple & effective way of getting around London; I can get lots done in a day, leave later & have a bit of fun on my journey if I want to. I can rely on myself to get to a place, instead of TFL + I don't burn money on Travelcards. It's also encouraging to be part of a community which extends worldwide.

    Keeping fit without the dread and never having my day ruined by tube strikes.

    What is the best part about working in the urban outdoors?

    It constantly keeps me alert & fit; & I slowly get to learn the city, street by street, without the need for maps or GPS. I also get to see a lot & appreciate the outdoors on a daily basis.

    Sunny days. Whilst everyone is indoors I feel as though I'm seizing the day to its fullest. "Carpe diem" and all that. There is nothing like riding through the city whilst everyone is stuck in their cars due to traffic.

    How do you deal with your pursuit when the weather is rubbish?

    Weather's never that rubbish here, it's your attitude towards it more than anything. If you get caught out in heavy rain, just soaked to the bone, it can feel pretty great. You just start completely not giving a ****.

    Prepare. People (Londoners) usually only complain about the weather because they don't prepare for it, I always check the weather & try to choose the right outfit. Get a locker. I have shoes & clothes stashed in Lockers around London, (work, uni, gym etc) that way I don't get caught out & feel like a chump if/when it rains.

    Tell us your favourite thing about Heat Tech.

    I've used Heat Tech since Uniqlo first released it and it genuinely does the job for me on the coldest days. The fit prefect and it's comfortable to wear as both a base layer when I go riding or even when I'm just out & about in town on foot.

    My favourite thing about Heattech is its versatility. It is lightweight which means you don't have to cake on layers, but it is also stylish. Being a cyclist, it's hard to wear cycle specific clothing and make it stylish/casual. Heat tech helps me blend my cycling clothing in with my casual wear. I tend to wear basics (plain white t shirts) a lot which makes the heat tech range a staple in my wardrobe for the colder seasons.

    What they wore


Uniqlo HEATTECH 2014 – Terms and Conditions UK

UK – Short Ts&Cs
UK 16+. Normal exclusions apply. Promotion runs 10.11.14 – 20.11.14 or while stocks last. In-store redemption only. 1 x Uniqlo HEATTECH promotional T-shirt per redemption code. Correct garment sizes cannot be guaranteed. Codes must be redeemed within store opening times and promotional dates. Retain email code or promotional flyer to claim. For details of how to claim and full terms and conditions visit www.uniqlo.com/heattechuk Promoter: Uniqlo Europe LTD, 3rd Floor, 311 Oxford Street, London W1C 2HP

Terms and Conditions

Online Applications

1.    Application is open to residents of the United Kingdom (England, Scotland, Wales and Northern Ireland) who are 16 or over except employees and their families of Uniqlo Europe LTD and Fast Retailing Co. LTD, or anyone professionally connected with the promotion. All entries through third parties or agents will be invalid.

2.    Those who wish to apply, please visit www.uniqlo.com/heattechuk

3.    Applicants can apply to receive 1 x free promotional HEATTECH T-shirt. Applicants provide their First Name, Last Name, and Email Address. All applicants must accept these Terms and Conditions and state that they are 16 years or older.

4.    One applicant per unique email address.

5.    Applicants will be sent an email to the email address provided containing a 10 digit code. These codes are redeemable at participating stores only (see below).

6.    Codes must be redeemed during promotion dates within store opening times. Codes submitted after this time will not be redeemable. Each code entitles the participant to 1 x free promotional HEATTECH T-shirt only.


Participating Stores
7.    Nomination can be placed and samples redeemed at the following Uniqlo stores:
•    311 Oxford Street
•    170 Oxford Street
•    Regent Street
•    Westfield Stratford City
•    Westfield London White City
•    High Street Kensington
•    Wimbledon
•    Wandsworth
•    Kingston
•    Bluewater Shopping Centre, Kent

8.    For participating store locations and opening times please visit http://www.uniqlo.com/uk/shop/

9.    Offer only valid while stocks last. The promotion will cease once allocated stock has been exhausted.

10.    Uniqlo HEATTECH clothing will be distributed randomly based on size and gender of successful applicants, subject to stock availability. Participants’ HEATTECH samples can only be redeemed from valid in store redemption points. Participants cannot swap their given item with any stock on the shop floor, and cannot exchange their sample once redemption is complete. Nor can the sample be refunded for any monetary value in any Uniqlo Europe LTD store.

Our Right to Use Information About You
18.    Information regarding personal data provided in the nomination will be collected, stored and processed in a database for the purposes of managing the Promotion. Such information will not be used for any other purposes than as stated in these Terms and Conditions or as separately accepted by you.
19.    The Uniqlo Europe LTD Privacy Policy applies to any processing of data performed in connection with this Promotion. The Uniqlo (U.K)  Privacy Policy can be found at http://www.uniqlo.com/uk/corp/privacypolicy.html


20.    In the event of circumstances outside the reasonable control of the promoter, or otherwise where fraud, abuse, and/or an error (human or computer) affects or could affect the proper operation of this promotion or the awarding of prizes, and only where circumstances make this unavoidable, the Promoter reserves the right to cancel or amend the promotion or these terms and conditions, at any stage, but will always endeavour to minimise the effect to participants in order to avoid undue disappointment.

21.    Limitations of liability. Neither the Promoter nor its agencies assume any responsibility or liability for: 
i - Any faulty or failed electronic data transmissions.
ii - Communication line failures, regardless of cause, with regard to any  equipment, systems, networks, lines, satellites, servers, computers or providers utilized in any aspect of this promotion.
iii - To the fullest extent allowed by law, loss or injury as a result of promotional participation or prize acceptance.

22.    The Promoter accepts no responsibility for any damage, loss, liabilities, injury or disappointment incurred or suffered as a result of entering this promotion or accepting or using the prize, or for any changes to, supply of or use of the prize, or any act or default of any third-party supplier. Nothing shall exclude the liability of the Promoter for death or personal injury as a result of its negligence.

23.    The Promoter's decisions are final in all matters relating to this promotion.

24.    Contact information provided by participants will be held by Uniqlo Europe LTD strictly under the Data Protection Act 1998. The information provided will be used for the sole purpose of the promotion unless you opt in to receive further information from Uniqlo Europe LTD. If you do wish to receive future communications from Uniqlo Europe LTD, your information will not be shared with any third parties unless we are required to do so by law.

25.    Other than its agencies and third party suppliers used to administer the Promotion, the Promoter will not pass entrants’ details on to anyone third party. Your information will only ever be used to send you what you ask us to send you. If you would like to stop receiving messages from Uniqlo Europe LTD, use the unsubscribe button when you next receive an email from us.

26.    Please send all correspondence to: Uniqlo Europe LTD, Marketing, 3rd Floor, 311 Oxford Street, London, W1C 2HP.

27.    Uniqlo Europe LTD maintains the right to withdraw this offer for any reason at any time without notice. 

28.    All participants will be deemed to have accepted and be bound by these terms and conditions and any requirements set out in any accompanying promotional material. 

Promoter: Uniqlo Europe LTD, 311 Oxford Street, London, W1C 2HP.