UNIQLO WEB NEWS

2012.02.01

UNIQLO to launch UU on March 16, 2012 - UNIQLO’s first collaboration with Jun Takahashi’s Undercover label to focus on fashionable family apparel

UNIQLO x Undercover - launches March 16, 2012


UNIQLO today announces that UU, it’s collaborative design project with acclaimed designer Jun Takahashi and his cult-hit Undercover fashion label, will make its retail debut on Friday, March 16. UNIQLO’s first UU collection will focus on a family theme, with a full lineup of apparel for women, men, and, for the first time in 10 years, UNIQLO UK will also be offering kidswear to the British market! UU will be available globally in selected UNIQLO stores, starting with the new global flagship store in Tokyo’s Ginza district (opening on March 16).

As the chief designer behind Undercover’s unique, street-inspired fashions, Takahashi has teamed up with UNIQLO to put his distinctively edgy yet upscale touch on the brand’s high-quality, basic clothing. The full lineup covers a broad range of clothing needs, from comfortable loungewear to the perfect garments for a day out. The men’s line matches gentle colours with darker tones, while UU’s offerings for women are based upon an exciting palette of colours and patterns drawn from Takahashi’s groundbreaking label.

The collection nods toward a relaxed sports lux style, highlighted with fine cotton, soft jerseys, and neo leather fabrications. Fun playful prints have been incorporated into the children’s and women’s designs, allowing for families to complement each others looks.

UNIQLO x Undercover - launches March 16, 2012


UU is all about a new kind of family-oriented clothing under a singular concept. Takahashi designed the children’s and babies’ lines with his wife, Rico. As the parents of two children, the couple lavished attention on the designs for children and babies to produce a playful combination of vibrant colours, unique prints and fine details, pushing this collection far beyond the conventional realm of children’s clothing. With the new UU collection, UNIQLO and Takahashi have developed an eclectic range of fine designs for the whole family. UU is Jun Takahashi’s message to the world, to encourage families the world over to maintain a positive outlook as they face the trials and tribulations of modern life.

The collection will be available in UNIQLO 311 Oxford St, 84 Regent St, and online at www.uniqlo.com. The kidswear collection will be available from new born sizes through to age 12 (150cm), and prices start from £7.90 to £59.90. Men’s and women’s prices start at £19.90 to £79.90.

Jun Takahashi - Designer, Undercover Acclaimed Japanese designer Jun Takahashi established the Undercover label with a friend in 1990, when he was a student at Bunka Fashion College in Tokyo. After Undercover’s celebrated Tokyo Collection debut in 1994, the brand shifted to the global stage with a highly acclaimed appearance at Paris Fashion Week in 2002. In the international fashion world, Takahashi is known for inventively blending a distinctively punk-inspired aesthetic and elements of modern street fashion to produce uniquely high-end styles.

UNIQLO x Undercover - launches March 16, 2012




About UNIQLO and Fast Retailing

UNIQLO is a brand of Fast Retailing Co. (FR), a leading global Japanese retail holding company that designs, manufactures and sells clothing under five brands: Comptoir des Cotonniers, g.u., Princesse tam tam, Theory, and UNIQLO. With global sales of 820 billion yen for the 2011 fiscal year ending August 31, 2011, FR is the world’s fourth largest apparel retail company and UNIQLO is Japan’s leading specialty retailer.

Today UNIQLO has more than 1,000 stores worldwide, namely in the U.S., U.K. France, Russia, China, Hong Kong, Taiwan, Singapore, Malaysia, Thailand and Korea, as well as Japan. UNIQLO continues to open large-scale stores in some of the world's most important cities and locations, as part of its ongoing efforts to solidify its status as a truly global brand. UNIQLO operates an integrated business model under which it designs, manufactures, markets and sells high-quality, casual apparel in line with its ‘Made for All’ philosophy.

With a corporate statement committed to changing clothes, changing conventional wisdom and change the world, FR is dedicated to creating great clothing with new and unique value to enrich the lives of people everywhere. For more information about UNIQLO and other FR brands, please visit www.uniqlo.com or www.fastretailing.com.