Apart from UNIQLO's already popular collection of basics, the store will also carry one of the year's most anticipated collaborations - the "" collection by Fashion Designer Ms. Jil Sander. Ms Sander's collection will feature a mix of outerwear, bottoms, shirts, cut & sewn, knitwear and other goods for the Fall/Winter 2009 season priced from between S$29.90 to S$229.90. The ""collection will be sold exclusively at the 313@somerset store.

The new store will also feature a limited edition collection by famed cult designer Mr. Kiminori Morishita. Under his label, he has been celebrated in Tokyo, Paris and 20 other countries around the world. This collection marks his first collaboration with the Japanese casual wear label. The Kiminori Morishita collection (KM collection) will be sold exclusively at the 313@somerset store.

"UNIQLO stays true to its brand philosophy of creating affordable, quality and innovative clothing for everyone. Therefore, we hope that the opening of our largest Southeast Asian store will make our products available for customers and attracting new brand followers from the region. We also hope that customers can enjoy and experience the full range," said Mr. Satoshi Onoguchi, Managing Director of UNIQLO Singapore.

With the larger floor space, the new store will be featuring a larger collection of UNIQLO staples. The 313@somerset store will be the first UNIQLO store in Southeast Asia to showcase their Baby collection, truly living up to their position as a casual wear brand that provides quality apparel for all ages.

Also available at the 313@somerset store are more key innovative designs from UNIQLO such as the new and improved HEATTECH collection is launched in a tropical climate for the first time. It features eight benefits for its wearer.

The uniqueness of HEATTECH lies in its heat generation and retention, soft texture, moisture and odour control and stretchable comfort. This season, UNIQLO adds shape retention and static electricity prevention to the list. The blend is a special concoction of milk protein and natural amino acids extracted from milk to provide a soft texture and moist feel on the skin. Its antibacterial processing also curbs unpleasant odour and permits indoor drying. Since its launch that took Japan by storm in 2005, UNIQLO has sold 28 million pieces sold worldwide in 2008.

With so much to look forward to, the UNIQLO 313@somerset store will surely be the destination for casual wear in Singapore.

To ensure that each shopper has a pleasant shopping experience, crowd control measures were set in place which proved successful in easing the flow of traffic in the store. Friendly UNIQLO staff were on-hand to provide shoppers with information and suggestions about their latest range from Fall/Winter 09 which includes the Neo Leather Collection, which premieres 2 weeks ahead of Japan.

The store’s best-sellers for the opening day were the Gundam and Japan Game UT T-shirt range and Belted Half Pants for male shoppers, while female shoppers bought up the new Neo Leather jackets, Extra-Fine Scoopneck Cotton T-shirts and Tapered Skinny Jeans. From now until the end of August, shoppers who purchase any of the Neo Leather range of apparel or spend more than $100 on a single receipt will receive a collectible UNIQLO Tote Bag.

”We are very excited to finally have a store in the heart of Singapore which we hope would be easier for more people to visit. With this prime location and what we have to offer, we aim to enhance our recognition and become a brand that appeals to all in Singapore,” said Mr Satoshi Onoguchi, Co-Managing Director for UNIQLO Singapore Pte.Ltd.

With an exciting new location and the release of UNIQLO’s Fall/Winter 09 collection in-stores now, UNIQLO is looking forward to seeing more Singaporeans visiting their stores in the cominig months. Look out for UNIQLO’s 14-day Opening Celebration Offer to take advantage of the great buys.

UNIQLO Singapore – 14 day Opening Celebration Offer
From 7 to 20 August
UT t-shirts (U.P. $24.90) - $19.90
Denim Jeans (U.P. $69.90) - $49.90
There will also be special offers priced from $4.90 onwards available in-store. For more information on UNIQLO and exciting promotions, visit www.uniqlo.sg.

ION Orchard Store
Store Name: UNIQLO ION Orchard
Opening Date: 7 August 2009, 10am
Address: 2 Orchard Turn, #B2-38/#B3-51, Singapore 238801
Shop Floor: Approx. 10,000 square feet

Neo-Leather (RRP: $29.90 - $129.90)
Luxury synthetic leather has created new demand since its introduction to the high fashion industry. For the fashion–conscious who are looking for a piece off the runway coupled with affordability and quality, Neo-Leather is UNIQLO’s answer. This will be a new product line which will makes its worldwide debut in Singapore.

Neo-Leather provides the same look and soft texture comparable to genuine leather but promises relatively low maintenance as compared to its authentic leather counterpart. It is also lightweight enough to be worn in a tropical climate like Singapore. UNIQLO believes the Neo-leather collection appeals to the fashion forward who appreciate the innovative technology offered at an affordable price and in a variety of colours.

3D Fit Jeans (RRP: $69.90)
A big hit over the past years, skinny jeans have dominated many fashion trends and is set to go strong through the seasons ahead. This season, UNIQLO has added a practical element to its jeans with its 3D Fit Jeans collection. Also a worldwide debut collection, it will be launched in a variety of denim shades and autumn colours for a stylish seasonal look. The 3D Fit Jeans is developed as a result of research into the movement of the human body and to create a better fit for the wearer.

This new line of bottoms promises to accentuate a woman’s figure for a beautiful silhouette. Like the name suggests, the jeans aim to fit the contour of all body types so women of all ages can wear skinny jeans with confidence. The jeans are also made of shrink-resistant material and boast superb form retention and recovery which explains its suitability for various body types. All these benefits while retaining a genuine denim appearance and soft texture which users would appreciate.

HEATTECH (RRP: $19.90 - $29.90)
Dressing lightly in cold weather is now possible because HEATTECH is here! A breakthrough piece developed by UNIQLO, this season’s new and improved collections features eight benefits for its wearer, up two from its previous version. HEATTECH took Japan by storm when it was launched in 2005, earning its status as a winter staple with 28 million pieces sold worldwide in 2008. The uniqueness of HEATTECH lies in its heat generation and retention, soft texture, moisture and odour control and stretchable comfort.

It is woven out of a specially designed hollow fibre thread that captures little pillows of toasty warm air to keep one warm. The blend is also a special concoction of milk protein and natural amino acids extracted from milk to provide a soft texture and moist feel on the skin. Its antibacterial processing also curbs unpleasant odour and permits indoor drying. Since its launch, UNIQLO has made improvements to its HEATTECH range.

This season, UNIQLO adds two more features to its initial product offering; shape retention and static electricity prevention. With the use of a special weaving method, worries about clothing losing shape are a thing of the past! Futhermore, the new HEATTECH collection uses special fibers with excellent moisture retention to prevent unwelcome static shocks one tends to experience with winter wear.

As with many UNIQLO basics, HEATTECH comes in a myriad of up to 22 colours and styles. One can choose from the Turtleneck T-Shirt, U-Neck T-Shirt, camisole and tights.

Knit Collection (RRP: $49.90 - $149.90)
UNIQLO’s knit collection is another popular staple. This season’s Style Up Merino wool sweaters are made with high-quality materials, offers a wide variety of styles and up to 15 colours. The collection offers a better fit to accentuate a woman’s body contour. In addition, UNIQLO will be making luxury fabric affordable by introducing 100% cashmere sweaters that retail from $99.90.

As a brand that aims to evolve with the changing market conditions, UNIQLO strives for constant improvement with its products through innovations. By providing quality and aesthetically pleasing products, UNIQLO continues to stay true to its brand philosophy of creating quality clothing for everyone at an affordable price.

'As a global brand providing the best quality basics with unique value and innovations at affordable price, the opening of our 2nd store in the heart of Singapore will enhance our brand presence and accelarate our growth in Singapore' said Mr Satoshi Onoguchi, Managing Director of UNIQLO Singapore.

To celebrate the new store, customers who make purchases of $100 or more, on a single receipt, will receive a collectible UNIQLO original Tote Bag. The stylish shopping bags are offered as an opening special for a limited time only and while stocks last.

While the new UNIQLO store will still offer wide product variety, and quality at an affordable price point, the store design will be distinctively different from the first store. The new store is a duplex stocked with a wide range of UNIQLO products catering to all ages - Men, Women and Children. Its interior takes on a more edgy and cosmopolitan feel. One of the unique features of this store is the designated UT corner that will display UNIQLO's latest signature T-Shirt designs from floor to ceiling.

Fall/Winter 2009
UNIQLO will also be marking the change of season in conjunction with their new store opening. Singapore will be launching selected Fall/Winter 2009 items ahead of Japan. UNIQLO's Fall/Winter 2009 collection will feature the much anticipated Merino Wool collection using the finest Merino wool, Neo Leather, a collection of luxury synthetic leather jackets, 3D-Denim and Flannel range of clothing.

Another new and exciting design innovation to hit Singapore includes the popular HeatTech range which has sold 28 million units in Japan alone last year, HeatTech is woven out of a specially designed hollow fibre thread that captures little pillows of toasty warm air, insulating your body in the same way heavier wool would. This will keep you warm and snug without adding on that bulk and weight that is not figure-flattering. With these new product ranges out in stores soon, customers can look forward to quality, luxury at an affordable price at UNIQLO.

In anticipation of the heavy visitor traffic during the initial opening periods, control measures are underway to facilitate a pleasant shopping experience with minimal waiting time. As a brand that strives to ensure customer service and satisfaction, UNIQLO apologises for any inconvinience that may arise dcuring high traffic periods and seeks the understanding of all supporters of UNIQLO who want to visit the store.

The first UNIQLO store to open in Singapore
Our first UNIQLO store in Singapore, the much-awaited UNIQLO Tampines 1 Store is to open in Eastern Singapore on Thursday, April 9, 2009. UNIQLO’s garment ranges will be made available to the valuable Singapore customer with the our “UT” and “denim” feature items taking center stage along with 200 items selected specifically for the Singapore market. The clear, pure white store interior is designed to show off the rich color variation of the merchandise to their best advantage.

UNIQLO globalization picks up pace
UNIQLO is also planning to open a second store in central Singapore in August in the new ION Orchard commercial facility, a building that is expected to become a new landmark on Orchard Road.
UNIQLO began its global expansion overseas in 2001 in the UK. Today, we have stores in the UK, China, Hong Kong, South Korea, USA and France. As UNIQLO seeks to step up the pace of its globalization process, we are very excited about this first Singapore store opening. Indeed, Singapore is a key strategic location for our future global development into the markets of South East Asia.

■Tampines 1 store

Store name: Tampines 1 Store
Opening date: Thursday, April 9, 2009
Address: 10 Tampines Central 1 Singapore 529536
Shop floor: Approx. 700sqm

■UNIQLO (SINGAPORE) PTE.LTD. - details

Location： Republic of Singapore
Business representatives： Satoshi Onoguchi, Albert Chew
Investment ratio： FAST RETAILING CO., LTD. 　51%
Wing Tai Retail Pte. Ltd. 49%
Established: August 20, 2008

]]> http://www.uniqlo.com/sg/news/2009/04/uniqlo_in_singapore_the_much_a.html http://www.uniqlo.com/sg/news/2009/04/uniqlo_in_singapore_the_much_a.html Thu, 09 Apr 2009 00:00:00 +0800 UNIQLO store in Singapore at Tampines 1 opened its doors today, serving more than 400 customers when the store opened its doors at 10am. Some of the store’s best-selling items included UTs and Denim.

90 minutes after the store opened its doors, crowd control measures were put in place to ensure smooth flow of traffic so that customers could enjoy the UNIQLO shopping experience.

“We are very encouraged by the turnout at our store today. UNIQLO is known for its quality basics in Japan and around the world, and we hope that more Singaporeans will be able to enjoy the quality and value that is the trademark of UNIQLO,” said Mr. Satoshi Onoguchi, Managing Director, UNIQLO SINGAPORE PTE. LTD.

With UNIQLO’s opening specials continuing till 19 April, UNIQLO hopes more Singaporeans will be able to enjoy UNIQLO’s products, known for its quality and affordability.

UNIQLO Singapore - 10 day Opening Celebration Offer
From 9 to 19 April
UT t-shirts $19.90 (regular price $24.90)
Denim $49.90 (regular price $69.90)
There will also be special offers priced between $4.90 and $6.90 available in-store.

For more information on UNIQLO Singapore and exciting promotions, go to www.uniqlo.com.

■Tampines 1 Store
Store name: UNIQLO Tampines 1
Opening date: Thursday, April 9, 2009, 10 am
Address: #02-28 to 30, Tampines 1, 10 Tampines Central 1, Singapore 529536
Shop floor: Approx. 8,700 square feet
]]> http://www.uniqlo.com/sg/news/2009/04/uniqlos_first_store_in_singapo.html http://www.uniqlo.com/sg/news/2009/04/uniqlos_first_store_in_singapo.html Thu, 09 Apr 2009 00:00:00 +0800