UNIQLO WEB NEWS

2018.10.24

Global Launch of UNIQLO and ALEXANDER WANG HEATTECH Collection Starts 9 November

AW.jpg

UNIQLO today announces that it will launch the new UNIQLO and ALEXANDER WANG collaboration line in 20 countries and regions around the world on 9 November. In Singapore, the collection will first launch online at UNIQLO.com on 8 November and it will be available in stores from 9 November. The full range will be available at UNIQLO Orchard Central Global Flagship Store and through UNIQLO.com. Selected items will be available at all UNIQLO stores. The range takes the UNIQLO HEATTECH concept of enjoying light and fashionable dressing even in cold seasons and expresses it with new ideas, creating LifeWear that presents HEATTECH as more stylish wear.

AW%202.jpg.png

Two images from the launch campaign Warmth Reimagined depict products in an ice block. The metaphorical visual aims to express the thought that HEATTECH transcends the cold and is warm enough to melt away the ice it is encased in. The campaign speaks to the idea that, even though these items are technically ‘innerwear,’ they may be worn as ‘outerwear’ or as visible layers. There is no reason to hide these beautiful, warming garments. Hence Warmth Reimagined.

The new collection of HEATTECH and HEATTECH Extra Warm items comprises fashionable innerwear with the original functionality of HEATTECH, allowing the wearer to be warm and stylish even in cold seasons. The silhouettes are sharp and slim overall, while the women’s tank top features a unique back design and can be styled with other pieces from the collection. HEATTECH underwear is available in both men’s and women’s lines for the first time. The men’s items include both briefs and boxers, while the women’s range has a bra and shorts. The waist is adorned with a logo, a design element for wearers to casually show.

The collaboration line includes a range of colours from Alexander Wang’s classic black to neon green. The line also incorporates neo-futuristic elements and sporty styling, such as glossy rib materials reminiscent of 80s fashion. The visual presentation of the comfortable, bias weave fabric is another characteristic of this collection. The fabric itself uniquely changes with body movement, with V-shaped patterns appearing on the surface.

Details of the UNIQLO and ALEXANDER WANG Collection

Launch Date: Available online on 8 November and in stores from 9 November

Product Lineup: 6 men’s items, 10 women’s items

UNIQLO and ALEXANDER WANG Special Website: https://www.uniqlo.com/alexanderwang

Product Images

AW%203.jpg.png

About Alexander Wang

AW%204.jpg.png

Alexander Wang was born and raised in San Francisco, California, to Chinese immigrant parents. In 2005, at the age of 21 and after just two years at the Parsons School of Design in New York City, Alex launched his eponymous label. Beginning with knitwear, the brand expanded into a full women’s ready-to-wear line in fall 2007 with men’s ready-to-wear launching four years later.

He has gone on to industry acclaim and global recognition for his unique design sensibility including serving as Creative Director of Balenciaga from December 2012 to 2015. In its essence, his brand is a reflection of contrasts, blending the refined and the imperfect and evolving the urban uniform.