UNIQLO Southeast Asia Launches First “Wherever You Go” Travellers Campaign to Support Region’s Strong Spirit of Adventure


Oct., 2017, Singapore – In celebration of the spirit of travel and its growing importance in the lives of people across Southeast Asia, UNIQLO presents its Wherever You Go travellers campaign; a series of short films featuring ordinary people undertaking extraordinary travel experiences around Japan.

Featuring key pieces from UNIQLO’s 2017 Fall/Winter LifeWear collection, the films aim to inspire people to immerse themselves in new cultures and novel experiences to enrich their wellbeing. Through this lens, the Wherever You Go campaign highlights how UNIQLO LifeWear offers the perfect support for experience-hungry travellers; its wide range of innovative, stylish, and affordable clothing suitable for new climates, destinations and adventures.

Speaking on the occasion of the campaign launch, Masahiro Endo, Marketing Director, UNIQLO ASEAN said, “We understand that our customers in the region are constantly on the go, with a passion for their next adventure. Naturally, we want to help people make the most of these special times in their lives through innovative clothing to support all types of travel experiences.”

LifeWear is clothing that we are constantly innovating to bring more warmth, lightness, better design and comfort to our customers’ lives. The Wherever You Go campaign does a great job by telling the story of what LifeWear is about - apparel that never stops evolving because life never stops changing,” added Endo.

Season One kicks off on 16 October, featuring five travellers from Southeast Asia who share their travel experiences and inspirations around the cities of Japan in highly innovative and functional items*. These range from Seamless Down Jackets and BLOCKTECH Warm Lined Pants, which are perfect for keeping individuals warm and comfortable, to AIRism Tops and Wireless Bras that are great for travellers on-the-go.

The Next Featured Traveller Could Be You!

Share your favourite travel photo, travel stories or inspirations with UNIQLO on Instagram using the hashtags #UNIQLOWherever and #UNIQLOSG for a chance to win an all-expense paid, 4 Days, 3 Nights' trip to Tokyo for two worth USD $5,000!

You could also be in the running to be featured as the next traveller in the campaign’s second season during Spring/Summer 2018! Contest runs from 16 October from 30 November 2017 - don’t forget to set your Instagram profile as public! For the full terms and conditions of the contest, please visit www.uniqlo.com/wherever/contest.