UNIQLO Launches Newborn and Maternity LifeWear Lines


Sep., 2017, Singapore – UNIQLO announces its range of newborn* and maternity items, which are in line with its LifeWear philosophy in providing quality and comfort for everyone, everywhere. New items for newborns include sleepers as well as new designs for one-piece outfits and bodysuits, while UNIQLO’s debut maternity range comprise pieces such as Leggings and Ultra Stretch Jeans.

Selected new items for newborns will be available from October at UNIQLO Suntec City and online at www.uniqlo.com/sg, while all other items are available in selected UNIQLO stores including UNIQLO’s Global Flagship Store at Orchard Central and online. Prices range from $9.90 for Babies & Newborns’ Bib (2pc) to $59.90 for a pair of Maternity Ultra Stretch Jeans.


UNIQLO has devoted special attention to safety and fabric and design details to optimise comfort. The newborn range includes one-piece outfits and bodysuits which effectively wrap babies in warmth and softness. Pieces are designed to be durable enough to withstand daily washing without losing shape while remaining delicate enough for newborn skin.

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New maternity items including shorts, leggings and bottoms accommodate body size changes during pregnancy, and match well with UNIQLO’s current range of products so expectant mothers can stay comfortable while looking great.

UNIQLO’s maternity innerwear employs materials that are non-restrictive for midriffs and are kind to the skin to enhance comfort. This is especially useful during pregnancy, where sensitivity to the slightest changes is heightened.

In addition, UNIQLO has also reduced the stitching for maternity leggings so that they are gentler on the skin. Soft powernets have also been used instead of elastic bands for the waist and leg openings to prevent digging into skin. Bottoms remain comfortable for women while enabling them to look fashionable throughout pregnancies as stomachs expand.