UNIQLO Launches Disney Beauty and the Beast Collection


UNIQLO is delighted to announce the launch of the Disney “Beauty and the Beast Collection,” created to celebrate the release of the highly anticipated live-action version of the classic Disney film. This original collection is designed based on the styles and patterns of the clothes worn in the film by the heroine, Belle. The collection is part of the MAGIC FOR ALL project, a global UNIQLO collaboration with the Walt Disney Company to bring the dreams and delights of Disney to people around the world through clothes. The collection is available at selected UNIQLO stores, including the Global Flagship Store at Orchard Central, and online at www.uniqlo.com/sg, with a second set of items launching on 13 March. The collection will comprise 25 items (17 Women’s and 8 Girls’) ranging in price from $14.90 to $49.90.

Collection Concept

Released in 1991, Disney’s animated film Beauty and the Beast remains a favourite around the world. This year, that excitement is being renewed with a live-action version. To commemorate the film’s release, UNIQLO used the pattern of the everyday dress worn by the heroine Belle in the film, along with original designs to create an original LifeWear collection including a Blouse, Long Shirt, Tunic, and T-Shirt. The collection was designed for the modern woman, retaining the film’s romantic mood while also expressing Belle’s wisdom and elegance throughout the story, in the way she lives life by her own values. Also included in the collection are T-Shirts featuring the classic animated Beauty and the Beast characters.

Collection Details

The designs retain the film’s romantic mood, while also expressing a modern, relaxed bohemian style. The lineup features casual items with a light, feminine silhouette, including a T-Shirt with trendy puff sleeves and a mix of silky cut-and-sew material and semi-transparent fabric, as well as a Long Shirt that can be draped like a gown. The main colours are summery vivid royal blues and reds, presented with feminine floral patterns. Certain items feature the same design in both Women’s and Girls’ styles, for coordinated mother and daughter outfits.

About the MAGIC FOR ALL Project

MAGIC FOR ALL is a global collaboration with the Walt Disney Company to bring the dreams and delights of Disney to people around the world through clothes. The project takes Disney’s beloved “world of dreams and magic,” Marvel action, Star Wars adventure, and Pixar creativity, and combines them with UNIQLO’s LifeWear fashions to make everyday life fuller and more comfortable. It offers a dream like shopping experience with the joy and excitement of choosing clothes, along with the thrill of just being in the store. Following the project launch in August 2015, in September 2015 UNIQLO opened a MAGIC FOR ALL concept store on the 5th floor of the UNIQLO Shanghai Global Flagship Store, and in July 2016 opened a new store at Disney Springs on the grounds of the Walt Disney World Resort in Florida.