UNIQLO WEB NEWS

2016.06.22

UNIQLO Launches Batik Motif Collection

Mobile-App_Batik.jpg

UNIQLO Launches Batik Motif Collection Based on Traditional Indonesian Motifs

June 10, 2016, Manila, Philippines—UNIQLO today announces the launch of a special collection of items featuring traditional motifs of Indonesian batik, a heritage that was included on the UNESCO list of Intangible Cultural Heritages of Humanity in 2009 for its technique, symbolism and culture. As part of a second program in the UNIQLO Factory Worker Empowerment Project, a portion of the item sales will be allocated toward educational assistance for the employees working in Fast Retailing’s affiliated factories in Indonesia. The special collection will be available at SM Megamall, SM Mall of Asia, SM City North Edsa, The Block, SM Aura Premier from June 10.

The collaboration is the latest expression of UNIQLO’s LifeWear concept, providing functional and fashionable daily wear for all situations. The HANA TAJIMA FOR UNIQLO line caters to women seeking clothing that is modest and comfortable, and has been a popular with UNIQLO customers in Malaysia, Singapore, Indonesia, and Thailand since the Fall/Winter season of 2015. It has also been well received in the Philippines, US, and the UK since its launch in the Spring/Summer season this year.

The Batik Motif Collection features the long-beloved traditional batik patterns that are deeply rooted in Indonesian life, faithfully reproduced by UNIQLO as part of its LifeWear concept of offering clothes for a better life for everyone, every day. The collection of eight items includes men’s and women’s shirts as well as dresses in a light and comfortable material ideal for summer months, created by UNIQLO in modern designs and silhouettes. The batik patterns used are original motifs jointly developed by UNIQLO and a designer recommended by the Indonesian Batik Foundation.

The Factory Worker Empowerment Project was introduced in 2015 to support educational programs for workers in factories affiliated with the Fast Retailing Group. The first project benefitted female workers in sewing factories in Bangladesh, through the production of a women’s line featuring traditional Bangladesh clothing motifs that sold in 14 markets worldwide. A portion of sales from this line was used for educational programs in such areas as nutrition, hygiene and health management, providing factory workers with proper knowledge to improve their health and morale. As a result, several of the factories implemented measures of their own to foster awareness of hygiene management.

Fast Retailing recognizes the importance of improving health and hygiene for the workers supporting the garment industry in Indonesia, and decided to implement a revised program in that country as well. The education project is expected to run for about three years, and reach around 12,000 people.
For more details on UNIQLO Factory Worker Empowerment Project, please visit http://www.uniqlo.com/en/csr/businesspartners/factoryworkers/