UNIQLO WEB NEWS

2014.03.07

Pharrell Williams for UNIQLO UT 2014 Spring Summer Collection



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UNIQLO welcomes world-renowned musician and music producer Pharrell Williams as a collaborator and spokesperson for the UT 2014 Spring Summer collection! Launched in 2003, UNIQLO’s UT T-shirt brand is getting a fresh start this year, as “The New Model T,” a collection produced by its creative director and street fashion icon NIGO.

The UT 2014 Spring Summer collection comprises around 30 themes in a variety of colours and patterns, and features a line in collaboration with Pharrell Williams’s “i am OTHER” creative collective. Pharrell will appear in the campaign images and a commercial for the UT 2014 Spring Summer collection. The collection will be available in the 14 countries and regions around the world where UNIQLO operates.



New Tagline: “The New Model T”
The UT (UNIQLO T-shirt) brand celebrates its 12th year, returning to the roots of the T-shirt, by offering an authentic pop style. Revisions have been made to the body of the shirts themselves, with a carefully selected assortment of graphics. Under the stern eye of street fashion icon NIGO, recently hired as creative director, the 2014 Spring Summer collection will feature approximately 30 themes, which includes new collaborations and a variety of colors and patterns for men, women, and kids.



Collaboration with “i am OTHER”
As part of the new UT collection, UNIQLO will launch a line in collaboration with Pharrell Williams’s “i am OTHER” creative collective. The products will include Men’s and Women’s T-shirts and caps, and will be available in Malaysia from early May. In addition, the new commercial for UT to be released in April will feature a song from Pharrell’s new album “G I R L”. The commercial, and video of an exclusive interview, will be available on the UNIQLO website from April 2014.