PROJECT DETAILS

UNIQLOCK1

June 15, 2007 - September 30

UNIQLOCK1

The UNIQLOCK promotion was designed to promote our DRY garments and to boost global awareness of the UNIQLO brand. Original UNIQLOCK blog parts are distributed to blog users offering our MUSIC×DANCE×CLOCK concept of communication to transcend all language barriers. UNIQLOCK makes blog parts entertainment by expressing the function of time through music dance and clock. We also have a WORLD.UNQLOCK page that displays the number of UNIQLOCK blog parts users and their country of location on a world map. The clock sound was developed by DJ and producer Fantastic Plastic Machine, well known both inside and outside Japan.

PROJECT MEMBERS

AGENCY / PRODUCTION : Projector Inc. / Paragraph / Monster Films
PL / CD : Koichiro Tanaka
CD : Yoshitsugu Nagasaki
PR : Takaharu Hatori / Hiroyuki Kojima
PL / DIR : Yuichi Kodama
AD : Takayuki Sugihara
DESIGN : Yukio Sato / Kay-ichi Tozaki
SOUND : Fantastic Plastic Machine
CREATIVE MANAGEMENT DIRECTOR : Kentaro Katsube (UNIQLO)
WEB PRODUCER : Shuhei Eguchi / Ken Kanetomo (UNIQLO)

AWARDS LIBRARY

AD FEST INNOVA LOTUS : GOLD (March, 2008)
ANDY AWARDS INTERACTIVE : SILVER (April, 2008)
NY ADC HYBRID : CUBE (May, 2008)
D&AD ONLINE ADVERTISING : BLACK PENCIL (May, 2008)
One Show Interactive : GRANDPRIX (May, 2008)
CLIO AWARDS INTERACTIVE : GRAND CLIO (May, 2008)
CANNE LIONS TITANIUM / CYBER : GRANDPRIX (June, 2008)
New York Festivals Interactive Design : GRAND AWARD (June, 2008)

Be sure to read the “Using the links and posted screens” in user guide when using the photo library and WEB project footage.


PAGE TOP