SPECIAL PROJECT

JJAPANESE

TOKYO FASHION MAP

March 06,2009 -

TOKYO FASHION MAP

The TOKYO FASHION MAP is content that allows you to fully enjoy a relay movie and overwhelming street snapshots of 1,000 people and their attractive Parka Style who were encountered on the streets of Tokyo. It was done in collaboration with the magazine Tokyo Graffiti.
It is comprised of the three elements of the Parka Relay Movie, which connects the streets of Tokyo via parkas, street snapshots of 1,000 people, and a map of Tokyo that utilizes Google Maps. It includes 15 areas representative of Tokyo, including Harajuku, Ginza, Shibuya, Roppongi, Ikebukuro, and Akihabara, the fashion characteristics of the people coming and going on their streets, and the filming sites, all of which can be checked on Google Maps. It introduces the real fashion of Tokyo and UNIQLO's parkas, which go with any style.

PROJECT MEMBER

PLANNING DIRECTOR : Keiichi Higuchi (Dentsu)
PLANNER : Shinya Seino (Dentsu) / Kampei Baba / Megumi Kasuga (Bascule)
ART DIRECTOR : Shinya Seino (Dentsu)
COPYWRITER : Aki Kimura (Dentsu)
TECHNICAL DIRECTOR : Kampei Baba (Bascule)
DIRECTOR : Megumi Kasuga (Bascule)
AGENCY PRODUCER : Shinsaku Ogawa (Dentsu Tec)
PRODUCTION MANAGER : Sozo Kikuchi (Dentsu)
ACCOUNT EXECTIVE : Osamu Kimura (Dentsu)
FILM PRODUCER : Takaharu Hatori (MONSTER ULTRA.INC)
PRODUCTION MANAGER : Sho Yamashita (MONSTER ULTRA.INC)
MAGAZINE PRODUCER : Kai Hikiji (Dentsu)
MAGAZINE EDITORMagazine Editor : Shunji Suzuki (Graffiti Magazines)
EXECTIVE CREATIVE DIRECTOR : Koichi Sawada (Dentsu)
CREATIVE MANAGEMENT DIRECTOR : Kentaro Katsube (UNIQLO)
WEB PRODUCER : Minako Suzuki (UNIQLO)

PHOTO LIBRARY

Be sure to read the "Using the links and posted screens" in user guide when using
the photo library and WEB project footage.

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