STARTED DENIM INNOVATION CENTER

This is where all innovation begins.

In Los Angeles, the global hub for information on denim,
specialists in denim are brought together to research and develop the highest quality denim using state-of-the-art facilities.
The Denim Innovation Center started in the fall of 2016.
The UNIQLO denim jeans revolution begins here.

Mode, basic, vintage - each and every denim culture.
Plus the latest trends in fit, design, and finish.
Los Angeles, the sacred site of denim, is the global hub for information.
This information is a constant source of new inspiration, enabling denim jeans to evolve.
The challenge of creating the “ideal denim jeans” is never ending.

INNOVATION OF
FABRIC & FUNCTION

Working with fabric makers from around the world

The starting point for denim jeans is the fabric, which influences texture and comfort.
UNIQLO's jeans evolve with the development of the fabric.
Working with fabric makers and fiber manufacturers from around the world,
we have developed fabric not seen before in order to produce the ideal denim jeans.

A fusion of tradition and innovation

Incredibly lightweight. More stretch than you ever thought possible.
Genuine selvedge denim, yet soft and supple.
Up until now UNIQLO has produced a variety of new fabrics, creating new value for jeans.
When it comes to fabric and functionality for jeans that are a part of your daily life, innovation is a crucial element.
This is UNIQLO's starting point for making denim.

INNOVATION OF
DESIGN & FIT

Seize the present, and evolve.

The design and fit of denim jeans is continually being updated with the times.
Constantly seeking to produce jeans that incorporate state-of-the-art design
while being comfortable to wear and on-trend,
UNIQLO has begun collaborating with denim brand J Brand,
popular around the world.

INNOVATION OF
FINISH

Craftsmanship and state-of-the-art technology

“Finishing“, such as fading and distressing, affects the look of the denim.
Specialists in denim finishing from all over the world have been brought together to continue to explore the possibilities of finishing that only denim offers.
The finishing techniques of the craftsman are combined with state-of-the-art technology such as laser finishing to create the look of the denim.

Play

FR Group DENIM INNOVATION CENTAR Director

MATSUBARA MASAAKI

The state of jeans changes with the times.
But the potential of jeans does not change.
That is precisely why UNIQLO is unceasing in its research and development.
UNIQLO jeans as LifeWear will continue to evolve.